Continued from page 1
The original copy is here: http://www.copywritingcourse.com/Eiklor/EiklorFlames.html The revised version (not formatted) can be viewed here: http://www.copywritingcourse.com/Eiklor/EiklorFlames-Revision.doc
As you’ll see, more emotion, more feeling, more of personal experience of having a home with a fireplace is revealed in new version. It connects better than simple statement of “Imagine these gas logs in your home.”
Don’t Just Give Features… Give Benefits, Too and Make Sale Before Sending Them to Dealer
The next section of copy has a two-fold purpose. One is to bolster features of these logs with associated benefits so site visitors better understand what they’re getting. The second is to convince them that – once they visit their local retailers – they need to ask specifically for Eiklor Gas Logs.
The section with bulleted list serves both purposes. By giving quick statements about both features and benefits of these logs, I’m giving visitors opportunity to scan for what they need. I’m also quickly making points about quality of these gas logs. Lastly, I’m answering ever-important question “What’s in it for me?”
The closing paragraph reiterates that Eiklor is considered one of best and that site visitors should go to local dealer and see these logs for themselves.
Overall, copy was greatly improved in both respects – search engine optimization and sales orientation. Now page is fully prepared to bring in new visitors and turn a profit from them.
Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.