An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 1 of 2

Written by Karon Thackston

Continued from page 1

How To Do It?

To implementrepparttar changes above, I worked withrepparttar 108157 copy in sections/phases.

1. Makerepparttar 108158 copy search engine compatible. This is always inrepparttar 108159 forefront of my mind when I write SEO copy. Because I wantrepparttar 108160 keywords/phrases to appear in several strategic places, and throughoutrepparttar 108161 body copy, I have to keep keywords in my mindrepparttar 108162 entire time I’m writing. For this project,repparttar 108163 keywords/phrases were: gas logs, and fireplace. Whilerepparttar 108164 keyword research was done by an SEO firm, I agreed that only two or three keywords should be used. I’m ofrepparttar 108165 opinion that when you try to work in five or six keywords/phrases per page, you lose your saturation and your focus.

To start, I always try to work a key phrase intorepparttar 108166 headline if at all possible. While it is not mandatory, you do get a few extra brownie points for having key phrases within header tags ( tags).

Rather thanrepparttar 108167 simple headline of “Gas Logs by Eiklor Flames” that previously existed, I wanted to use a benefit-oriented headline. Whilerepparttar 108168 subheads of “The Crème de la Crème of Gas Logs. The 'Standard' by which you can judgerepparttar 108169 rest” were not “bad” lines, they didn’t actually tell me anything about gas logs.

Being unsure ofrepparttar 108170 various personality types of all those that would come torepparttar 108171 site, I had to write to accommodate everyone (as much as possible). Headlines that give benefits are always winners, so that strategy was a safe bet.

I also drew on my own experience as someone who owns gas logs. I thought back to how I went throughrepparttar 108172 buying process. I rememberedrepparttar 108173 information that was important from my buying experience and applied that torepparttar 108174 copy and headline.

The new headline became: “Eiklor Flames’ Gas Logs - Beautiful… Affordable… Energy Efficient.”

It gives benefits, it speaks torepparttar 108175 primary reasons people buy gas logs, and it includesrepparttar 108176 key phrase “gas logs.”

In Part 2 of this series, I’ll finish uprepparttar 108177 copy, continuing to make it SEO and more “user-friendly” as I turnrepparttar 108178 jargon-filled features into powerful benefits.

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at, or learn to write your own copy at Don’t forget to subscribe to Karon’s free ezine at

Case In Point: What You Need To Know About Link Popularity

Written by Karon Thackston

Continued from page 1

Link because it makes sense for your website. If you link only to influence search engine rankings, be careful. More times than not, this approach eventually leads to a drop in rankings or worse.

KARON: So, put “site-related” links in one section of a page and others in a separate section ofrepparttar page. Cool. That’s easy enough. Now, let me ask you this… what do you think about automated link generators? You know, those programs that are supposed to scourrepparttar 108156 'Net for sites that relate to yours and send automated emails asking for a link exchange? DEBRA: I’ve never used them, so I can’t speak directly to their effectiveness. Since I’ve been doing this for several years, I’ve created a technique and amassed solid resources to assist me. Every job I handle is hand crafted, time tested, and client approved!

I will come offrepparttar 108157 centerline and say that you should always customizerepparttar 108158 emails you send to potential link partners. No one likes a canned email request.

KARON: What do you recommend we include in emails asking for link exchanges?

DEBRA: Create one that will stand out and be different. That email isrepparttar 108159 make or break in your quest to improve your link popularity and “getrepparttar 108160 link.” Write a ho-hum email, and it goes torepparttar 108161 delete file. Write a compelling personalized email, and you’ll probably getrepparttar 108162 link!

KARON: Great stuff, Deb! Now, link popularity has other benefits, too, right? In addition to boosting SE performance, it gives added avenues for driving traffic to sites. What other ways do those who pursue link popularity benefit?

DEBRA: One ofrepparttar 108163 great things about linking to sites isrepparttar 108164 benefit everyone receives inrepparttar 108165 process. It’s one ofrepparttar 108166 few, long-term, low-cost, win-win situations out there. Sites that employ strategic link marketing programs know they stand to gain increased traffic for human visitors and spiders, brand exposure, a keen competitive analysis, and higher search engine rankings.

KARON: Yeah, all those things are important to online marketers. So, Debra… what isrepparttar 108167 most common mistake people make when trying to develop a link popularity strategy?

DEBRA: I’ve found it’s a tie between not developing a marketing plan and failing to seerepparttar 108168 big picture.

Building a solid link popularity strategy is NOT just about slapping links on a page or making sure all of your Web pages are hyperlinked. It should be part of a long-term search engine marketing plan for your online business.

Link building and link optimization programs should be done in conjunction with a well-organized SEO campaign… period. It’s not a quick fix, andrepparttar 108169 changes won’t materialize overnight. But if you implement a thoughtful link marketing strategy, and invest some sweat equity, you’ll seerepparttar 108170 benefits in more ways than one. (Or you could outsource it to a link popularity professional! )

KARON: Thanks so much, Debra! I really appreciaterepparttar 108171 insights.

DEBRA: You’re most welcome, Karon. Glad to do it.

Visit Debra’s site at for additional information about link popularity.

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at, or learn to write your own copy at Don’t forget to subscribe to Karon’s free ezine at

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