An Overlooked Niche You Can Target

Written by David Nguyen

Continued from page 1

If you were to open a deli you would find whatrepparttar locals like to eat, when they eat and how much they spend. From there you can offer a menu that suits their tastes. Do they like cold cuts? Roast beef or chicken or vegetarian? What kinds of toppings? Side orders? Dessert? What do they drink with it? What portions? How would you getrepparttar 102481 word out? What do you want your deli to be known for (bean burritos)?

The same is true with an online site. In this example, who buys ship models? What for? How much do they spend? For a start, ship models are upscale, luxury goods. I've seen prices of $20,000 and more (imagine a commission on that)! We sell inrepparttar 102482 more affordable $40 to $1,300 range. Clients buy them as decoration in homes and offices. Or as gifts, especially retirement gifts.

What does that tell us? Our target market is older affluent folks who userepparttar 102483 Internet (we currently sell exclusively online) who live inrepparttar 102484 US or Canada. The recipient is usually a man, thoughrepparttar 102485 buyer is frequently female.

Of course, you don't want to pay $0.70 a click for traffic if you can help it. So how would you go about promoting something like this? By thinking of related areas or sub-niches. Using a little bit of lateral thinking, what else are older, affluent men interested in? Traveling? Golf? Cigars? Wine? Vacation homes? Investing?

You could create a mini-site that's strictly about model ships. It'd be likerepparttar 102486 hot dog stand instead of a deli. The bare essentials to service customer needs in a tightly defined area. Or you could focus on related things like maritime history, birthday or retirement parties, interior decorating, gifts, travel to coastal areas, a particular aspect of boating or sailing, and link to a few related affiliate programs. There are many possibilities.

For example, suppose you decide to focus on 40th birthdays for men. Your site might include 40th birthday party ideas, humor, cartoons, birthday cards, and gift suggestions (maybe 40 of them). Among those suggestions could include golfing accessories, wine, vacation packages, and of course ship models.

There are many, many ways to approach this. The goal is to find some combination of supply (targeted traffic) and demand (goods or services) that is favorable and related torepparttar 102487 topic of your site. Chooserepparttar 102488 affiliate programs that fit well with your niche. Then focus on that niche by developing related content that visitors want, and consistently promoting it.

The reality is that putting up a web site alone just about guarantees that no one will visit your site. And creating a web site takes work. As with bricks and mortar, it's better to build a thriving deli with a line outrepparttar 102489 door than a mega store with an empty parking lot.

Keep that in mind as you look to uncover profitable niches.

David Nguyen is co-founder and affiliate manager of, Internet retailer of display-ready model ships & sailboats.

How To Increase Affiliate Click-Through Rate

Written by Khairil Iszuddin Ismail

Continued from page 1

3 - Do not sell, recommend

Another thing that visitors don't really like is when you are hard-sellingrepparttar products or services. I have seen websites that goes "Buy This" or "Buy That". Instead try "When I triedrepparttar 102480 trail Product A, it has improve my bla... bla... [link]Download your copy


4 - Write clear phrase for you affiliate link

Affiliate programs would normally give you a URL address to link back to them. It is up to you to writerepparttar 102481 phrases for your links. But give a clear picture of what your visitors are aboutrepparttar 102482 see atrepparttar 102483 other end ofrepparttar 102484 link. Use phrases like "Download your copy here" or " are selling them for $9.90".

5 - Do not let them escape

Now to do this, write clear stories and leave them with just one place to go - your merchant's website. The key here is, put up one link and one link only. Of course, atrepparttar 102485 top, you can have your navigational links. But atrepparttar 102486 end ofrepparttar 102487 pagel, do not cloud visitors with related websites, or related articles, or any other links except you affiliate link. That is where we want them to go right?

With these techniques, I see that my CTR increases fromrepparttar 102488 normal 2% to 20%. On normal days, I should get about 10% to 15% CTR. But remember to always monitor your CTR to spotrepparttar 102489 changes. Then, be sure that you continue to fine-tune your website from time to time.

Khairil Iszuddin is the editor and publisher of the FREE monthly newsletter, eBiz FAQ ( which helps people in building their website for internet income. Issues focus on in the eaisest, fastest, cheapest, most effective solutions to website buidling geared towards internet business.

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