From first 75 results, sift out ones that are not relevant and email 50 of remaining companies with a three-line description of your requirements. Most importantly, include an idea of volume of work you plan to send out.

(I mention volume, because just like in any other economy, there are service providers of varying size in India. The large ones look for large customers, mid-size for mid-size and so on. Rest assured that there will be several providers who want to deal with customers same size as you.)

When replies come in, eliminate prospective vendors who:

* Did not reply in 24 hours * Did not communicate well in English * Did not answer to point

Now ask survivors following:

* How many full-time employees do they have? * What quality control measures do they have in place? * Do they have any certifications? * Which application platforms do they use? * Could they describe largest project they have done?

Some of addressees won't reply... good, more filtered out. To rest, apply same criteria as you did for first round of replies... there go additional ones out window!

Make firm appointments by emailing all remaining providers and schedule your trip accordingly. This is quite easily achieved, seeing that major cities in India (Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad) have international airports and major hotel chains operating in them.

Right, you’re all set… by way, it always helps to know someone in India well enough to ask for friendly advice before you leave and when you’re there… it shouldn’t be too difficult to network and find such an individual.

Now pack your bags, skedaddle over to airport and do that international airline thang…

But before that, be sure to read Part II of this article, which you will most likely find in same place as this part.

Meet you again in Part II, which should be available from same place you got this part!

I think lesson here is that we all have egos. The better way to approach people is to put your ego under theirs. In other words, be willing to lower your status. Don't flaunt your stuff. Instead, show your weakness and ask for help. This nervy fighter might have done better by offering to teach me his new method, not offering to embarrass me with it. This works in your marketing, too.

Rather than boast that you or your business is greatest, focus on how you or your business can make your customer or client greatest.

See difference?

This redirection of focus can trigger a true transformation in your sales.

Take heed.

See you in ring.

Dr. Joe Vitale is the author of way too many books to list here. His latest title is "The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out." Register for his monthly

complimentary ezine at http://www.mrfire.com

His Executive Mentoring Program is described at http://www.joe-vitale-executive-mentoring.com/