Above all else your theme must portray a professional aura and an earnest desire to produce customer satisfaction and enhance consumer trust in your business enterprise.

To this end you must always develop and put in place a customer service and relations system ready to go when you launch your products and service into world of E-Commerce.

OK, we have a well designed and professional looking web site. We know that our products and services fill a need for consumer. We have thought out and built a responsive customer service and relations system. Now What? Now we get down to nuts and bolts of promoting and advertising your business, products and services.

First, all available promotional and advertising media can and should be considered for use in getting your message out to consumer. The largest factor here is costs involved and your ability to pay those costs.

I think we all understand that available media includes newspaper ads; dedicated print media such as The Nickel; trade magazines; flyers and other handouts; radio and television; and of course online media such as Email, Web Sites; Banner Ads, Pop-Up Ads; Ezines; Newsletters and like.

Knowing this and knowing how best to use media is a separate question. One that deserves careful consideration before jumping off in all directions at once.

In many cases, any online business you may join as an Affiliate has an advertising program pretty well laid out for you to follow and probably provides some basic tools to use in implementing your advertising program. This is fine, but if it were me I would like to be able to supplement this program through my own efforts and enhance chance for success. There is no one better able to help you than yourself.

An important factor for consideration here is time you have available to do all good things we are talking about.

Most of us who become involved in an online business do so for one primary purpose and that is to supplement our income on a part-time basis. Notice I said part-time. This being case any business activity we engage in must be designed to work on a part-time basis.

We will just not have time available it takes to run a business that takes more than four hours a day. This being case we better find techniques and methods which allow us to accomplish things without a lot of time being involved.

Because we are working on a limited time and money budget we must carefully select media we choose to use in presenting our ad copy to consumer. There exists on net now plenty of good advice to help you choose a media. Just don't go hog wild. Select a couple of media. Select your ad copy and get it out to world.

All of us can learn how to write and place effective promotional and advertising ad copy. There is enough free information on Internet to make sure of that. What we will not have time to do effectively, is build a system to accurately record and provide data we need to assure effectiveness of our promotional and advertising efforts. Beside that, not many of us have technical expertise to develop such systems.

Such Ad Tracking systems do exist and you must find them, assess their capabilities to meet your needs. Both from required data aspects and your ability to afford them.

An efficient and accurate Ad Tracker is absolutely essential to your online success and will save you time and money. So take my advice, check them out.

Ad Trackers are a tool which can go a long way in helping to answer question 'An Online Business - Do or Don't I

If you are considering starting your own business, and you've got access to, let's say, $50,000 in start up funds (a very modest assumption), imagine how profitable you could be, and how quickly, if you didn't have to hire employees, you didn't have to lease an office and/or store front and/or warehouse, you didn't have to pay sales or payroll taxes, you didn't have to spend one penny on R&D, graphics design, or development of promotional material, and you didn't have to hire an accountant, lawyer, or business consultant.

And, imagine how much more money might go into your pocket if you didn't need business partners to help you finance and run business. Think about it, and try not to become giddy.

Now for really fun part.

Imagine buying a McDonald's franchise for modest sum of one million dollars. The business fails. You call up McDonald's corporate and ask for a "Return Authorization Number" so you can get your franchise fee back along with a reimbursement check for your unsold supplies and stock.

While imagining this scene, also imagine sound of sirens wailing in background. That would either be paramedics coming to assist poor corporate officer who you've just induced into a fit of hysterics, or an ambulance coming to take you to a really nice, soft room.

In network marketing, not only is this not an absurd scenario, it's law! One of aspects of a legitimate, legal network marketing company is ability of a failed distributor to get a full refund (usually less a 10% restocking and processing fee) on all product and marketing material that is in resalable condition. So, if pursued conservatively and intelligently, there is a monumental reduction in risk relative to conventional business start ups, yet with a comparable or even greater profit opportunity.

Those of you who are already actively involved in network marketing, be aware that vast majority of your "outer circle" prospects (those who've never been involved in network marketing) do have at least desire to own their own business, as opposed to working for someone else.

You don't have to talk them into benefits of something they're already dreaming about having. But, they also have some very powerful, legitimate fears about starting their own business. You've first got to open their mind to idea that there is still a realistic way to achieve that dream, and then define, or perhaps defend, concept of network marketing (gratuitous plug: my "Case Closed" cassette tape is designed to accomplish both of these steps for you). Only then should you introduce benefits of your particular network marketing program.

Think of it like this: before you can pour fresh, hot coffee into a thermos, you must first open it, then pour old, stale coffee out, right? Think of your business-phobic prospect as a sealed thermos full of cold coffee.

Now, if you are considering starting your own business, or you want to but have always been apprehensive, open your own mind to network marketing.

Think it's too good to be true?

I challenge you - find catch! If you've never pursued a network marketing venture it must be for one of two reasons: you just didn't know about it, or you have a prejudice against it. And that's exactly what it is, a prejudice. You have prejudged this business based on what someone else has told you about it (usually someone who has failed at it, or who has also never been involved themselves).

In other words, you've chosen to adopt someone else's opinion of this business. Don't let other people do your thinking for you. Make your own decision based on your own evaluation.

Check this business out. Really do your due-diligence. And when you are done, I would defy anyone, even most devout skeptic, to not experience a significant paradigm shift. I dare you to look and not be intrigued!

Leonard Clements has concentrated his full-time efforts over last 10 years on researching and analyzing all aspects of Network Marketing. He is a professional speaker and trainer, and currently conducts Inside Network Marketing seminars throughout U.S., Canada and Mexico. He is also publisher and editor of MarketWave Alert Letter, an analysis and "watchdog" newsletter focusing on MLM industry. Mr. Clements is author of controversial book Inside Network Marketing. Len is also author of best selling cassette tape Case Closed! The Whole Truth About Network Marketing. Mr. Clements has also been actively involved in MLM industry for fourteen years.