Now think about what you tell someone when they ask you what you do. Do you just say, “I buy houses”? Or do you say something like, “I buy houses in ten days or less without closing costs or cleanup for seller.”

Do you see difference? I often say that you are not in business of buying and selling houses. When it comes to your customers/clients, when it comes to marketing, when it comes to negotiating, you are in business of stress relief and solving impossible problems. With that in mind, what are specific benefits that you offer? Here are five types of benefits to consider:

1.Convenience: People love to save time, energy, and effort. Can you make someone’s life easier and more convenient?

2.Economy: People respond well to saving money or increasing how much money they have. Show them money.

3.Peace of Mind: We all have a tendency to seek pleasure and avoid pain. People like to relax. Can you relieve their stress?

4.Ego: Can you appeal to human desire for recognition or better image?

5.Fun: People need a break. People like to form memories. People don’t like to be bored or constantly work. Can you provide a diversion?

Think about each of these categories. What benefits can you offer a seller or buyer in each of these areas? Use meaningful specifics when you write benefits. Don’t just say that you can buy their house fast. How fast? How much money can you get them?

To take it one step further, which of benefits that you offer are unique to you? The key to cracking marketing code and attracting volumes of leads and deals is to answer this:

“Why should your prospect do business with you over any and every other option available to him/her?”

If you have a good answer to this question, your business, marketing, and negotiation will become tons easier and you will increase stream of money into your bank account significantly. This is message that you must communicate.

The answer to this question lies in benefits that you offer that are unique to you. This answer to this question is what is called a Unique Selling Proposition.

By better understanding and communicating benefits that you offer, you will become a powerful salesperson. You will find that your marketing and negotiating become significantly easier bringing massive returns in your investing.

Now let’s get to good part.

What I like to do is create a free report that I can give away on my website. And inside this free report are links back to niche product I’m selling.

Now you will have to create sales letters/websites to promote your products. I like to use Microsoft Word and Dreamweaver. If you don’t have any experience in this area then make sure you read my free report at www.1amazingsecret.com to get a jump start on your competition.

You’ll also have to create some download pages but it’ll be easy with a little practice.

Now once your websites are set up then you will want to send as much targeted traffic to your free report website as possible. Then everyone can download your valuable information and once they start reading it they will want to rush out and buy your main product.

Now there are lots of ways to get traffic to your websites and you'll want to use as many as you can. You can use Pay Per Click ads with search engines, put ads in ezines, buy banner ads on other sites, use classified ads online and offline, when you sell something on an auction site have a link on your about me page, links from other sites, try to get high listings on search engines, set up joint ventures, buy guaranteed visitors, and write articles. More traffic equals more sales.

Try to get as much traffic as you can – but never spam. You will get into a lot of trouble and your reputation will be tarnished. So never send emails to anyone unless you have their permission.

To help increase sales make sure your websites include following information: a limited time offer, testimonials, bonuses, and a strong guarantee.

After you get everything in place and you are getting traffic you will want to test a lot of different things to try to improve your sales as much as possible.

Then you’ll be ready to pick another niche product and set it up same way. It should be a lot easier and faster with second product. And keep adding more products. You’ll want to cross promote your products to make even more money.

So that’s basics and of course more you can learn about writing good sales pages and writing killer headlines and learning different marketing techniques then more sales you’ll make. So try to spend some time everyday to learn and improve your internet skills.

===================== Duane Marx For other free marketing tips please visit: www.internet-checklist.com =====================

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