SE Optimization: An Introduction to ROR (Resources of a Resource)

An Introduction to ROR (Resources of a Resource)

Written by The Add Me Team

Continued from page 1

<Resource rdf:about="mysite"> <type>Main</type> <title>My Website</title> <url>http://www.my-web-site.com</url> <desc>My great site with a ROR file to describe it</desc> </Resource>

<Resource> <type>Contact</type> <name>John Doe</name> <phone>555 1212</phone> <fax>555 1213</fax> <mobile>555 1214</mobile> <resourceOf rdf:resource="mysite" /> </Resource>

<Resource rdf:about="products"> <type>Product</type> <title>My Products</title> <url>http://www.my-web-site.com/myproducts.htm</url> <currency>USD</currency> <resourceOf rdf:resource="mysite" /> </Resource>

<Resource> <type>Product</type> <title>Product 1</title> <url>http://www.my-web-site.com/product1.htm</url> <image>http://www.my-web-site.com/product1.gif</image> <price>19.95</price> <resourceOf rdf:resource="products" /> </Resource>

<Resource> <type>Product</type> <title>Product 2</title> <url>http://www.my-web-site.com/product2.htm</url> <image>http://www.my-web-site.com/product2.gif</image> <price>29.95</price> <resourceOf rdf:resource="products" /> </Resource>

<Resource rdf:about="myfeeds"> <type>Feed</type> <title>My Feeds</title> <resourceOf rdf:resource="mysite" /> </Resource>

<Resource> <type>Feed</type> <title>Daily News</title> <url>http://www.my-web-site.com/dailynews</url> <updatePeriod>day</updatePeriod> <resourceOf rdf:resource="myfeeds" /> </Resource>

<Resource> <type>Feed</type> <title>Weekly News</title> <url>http://www.my-web-site.com/weeklynews</url> <updatePeriod>week</updatePeriod> <resourceOf rdf:resource="myfeeds" /> </Resource>

</rdf:RDF>

*** Extending ROR To make it easier to use, ROR provides a set of pre-defined objects. These are objects that are commonly used on websites (Contact, Address, Webpage, Product, Feed, etc). But ROR is designed with simplicity and flexibility in mind, it can be easily combined with other vocabularies. As a simple example, let's say you want to describe a list of people. To do this you can combine ROR with repparttar Friends of a Friend (FOAF at http://www.foaf-project.org) vocabulary. Here is what you would get: http://www.rorweb.com/examples/members.xml . And of course you can also add terms from repparttar 105823 Dublin Core vocabulary (http://www.dublincore.org).

*** ROR Tools The ROR website (http://www.rorweb.com) offers several tools to help you create a ROR file. The ROR File Editor makes it easy to create and update a simple ROR file without any coding. The File Reader allows you to create a ROR file from a tab-delimited text file with your products, articles, links, or contacts information. This tools can also read a Froogle product feed or a Yahoo Shopping feed. Finally, repparttar 105824 ROR Explorer allows you to drill down into repparttar 105825 information of a ROR file.

Happy RORing!

The Add Me Team Search Engine Submission and Optimization http://www.addme.com. You may reprint this article on your website, blog, newsletter, or magazine.

The Basics of Asking for a Reciprocal Link

Written by David Bell

Continued from page 1
DO NOT commercialize your email in any way. It shouldn't look like spam or people will think it is. Do not include ANY links in your email signature area except links to your web site. Keep it short and to repparttar

point. Ask for a reciprocal link and that's it. This message should only be a few lines, and not a long narrative with rules and guidelines. Save that for your information on your link directory. Use a unique email reciprocal link message. It is possible for webmasters to receive repparttar 105822

same basic message from another webmaster. Each reciprocal link request MUST look different by being fresh and original. Do not use Let's Trade Links as your subject. Let's trade Links is probably repparttar 105823

most used email subject line on repparttar 105824

Internet today, as there are thousands of webmasters using this phrase. If you keep this subject line, then you are sending repparttar 105825

same one as everyone else. It will not be accepted or worse, it will look like spam. Personalize every email message Include a personal comment in repparttar 105826

email message to each of your selected email addresses. You could include something like: "I really like repparttar 105827

animations you had on your home page.", ".. and loved your background image" or "I loved repparttar 105828

content on ...... page". This personal comment should prove beyond any shadow of a doubt that you personally visited their web site. Use logic when selecting those to receive an email. Before you can send a reciprocal link request, you need to explore their web site to decide if you want to include them in your link directory. You need to also use some thought in who you send a message to. A super large web site will probably not trade links with you in repparttar 105829

beginning, perhaps you should save those for later. If you cannot find a links page, they are not going to trade links either. Think before sending email. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

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