An Internet Marketing Strategy That Works

Written by Joy Gendusa

Continued from page 1

Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One ofrepparttar best ways to market your website off-line is direct mail postcards.

If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets torepparttar 143312 officerepparttar 143313 next day.

This is notrepparttar 143314 only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving atrepparttar 143315 time. Onrepparttar 143316 other hand, if your prospect is sitting at her computer and a post card comes inrepparttar 143317 mail announcing your web site, she can just turn around and type in your URL and she's at your web site.

Now if someone is inrepparttar 143318 office reading a trade journal and comes across an article about you inrepparttar 143319 magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit.

I donít mean to say that those other avenues wonít drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.

Onrepparttar 143320 other hand, direct mail postcards are generally received atrepparttar 143321 home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to takerepparttar 143322 take right over to their desk top computer, type in your address and go right to your site. Brilliant!

I have seenrepparttar 143323 greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit her website at

How To Build Permission Based Email Lists

Written by Andre Plessis

Continued from page 1

13. Promote Your Email Newsletter in Other Company Publications . Promote online newsletters in print newsletters, magazines and catalogs.

14. Promote Newsletter Subscriptions in Trade Show Lead Generation Forms . Obtain permission to send your monthly newsletter.

15. Include Opt-in Information on Customer Satisfaction Surveys . Ask permission to communicate valuable information, email newsletters and promotions.

16. Include Opt-in Forms in Product Shipping Boxes . Advertise email promotions on packing slips and direct mail cards with links to your site.


Always obtain permission withrepparttar confirmed (double) opt-in method for online contacts. For offline contacts, update your database with when, where and howrepparttar 143272 contact was initiated. Confirm their permission inrepparttar 143273 first email. You can use a list company such as or an autoresponder such as to get them to confirm their subscription with you.

Obtain email, postal address, name, format preference (HTML, Text) and demographics such as interests/preferences.

Convince potential subscribers ofrepparttar 143274 valuable benefits they will receive.

Andre Plessis Author & Marketing Expert The Smartest Way To Grow Your Business

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