An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 1)

Written by Robin Nobles

Continued from page 1

Let's look at an example

John has a client who sells baby furniture and products online, so he needed to findrepparttar target audience for baby furniture. Putting his creative mind at work, he started thinking about who would want to buy baby beds and strollers. Not people with newborns - after all, they already own all ofrepparttar 128040 furniture they need. The true audience for his client is soon to become parents, grandparents, etc.

His next step was to use Comprehensive Search to try to determine what his target audience is looking for. John typed in "baby," and he found some very interesting results.

People searching forrepparttar 128041 word "baby" were searching for keyword phrases like "baby names," "Baby Names," "Baby Boy Names," and so forth.

Bingo! He hadrepparttar 128042 angle he needed to get traffic torepparttar 128043 site. Rather than concentrating onrepparttar 128044 actual product he was trying to sell, he thought of a way to pull in traffic through a different window. After all, what will his target audience be looking for onrepparttar 128045 Internet? Ideas for names for their new babies!

John adds, "Keep in mind that this angle is also based onrepparttar 128046 fact that babies are always onrepparttar 128047 way, aroundrepparttar 128048 world, day after day, which creates an extremely unique market for certain products. Understandrepparttar 128049 advantages of identifying people's behavior, and you'll never look at keyword research quiterepparttar 128050 same."

After he has capturedrepparttar 128051 visitors at his site, he can easily slide inrepparttar 128052 fact thatrepparttar 128053 site is also selling baby products and furniture. He's gotten them torepparttar 128054 site, which is step #1; they are his target audience, which is step #2; and with compelling content, he can increaserepparttar 128055 site's conversion rate to go along withrepparttar 128056 increase in traffic.

How did John proceed? He created a page that focused onrepparttar 128057 meanings of baby names.

Keep in mind thatrepparttar 128058 page he created has value and unique content. He didn't just toss together a page, simply forrepparttar 128059 sake of getting a top ranking. Instead, he worked hard to find links all overrepparttar 128060 Web to sites that offerrepparttar 128061 meaning of baby names. His page offers tremendous value torepparttar 128062 search engine and users as a one-stop resource for finding links torepparttar 128063 meanings of baby names. Then, in strategically placed spots onrepparttar 128064 page, he subtly added pictures of his client's products with links to related pages.

John explains, "Don't ever trick your audience or they will simply never buy. Give them exactly what they are looking for right up front. In this example, I created a page that offers baby names andrepparttar 128065 meanings of baby names, and I subtly offered a few product listings or links to my client's storefront. It is essential that you always provide content related to their search first, and then offer links to appropriate products within your client's site."

The bottom line?

How did John's strategy work out for his client? The baby names page alone pulls in an additional 500 unique visitors of extremely targeted traffic each month.

John adds, "I cannot give yourepparttar 128066 percentage in terms ofrepparttar 128067 exact increase in sales, but I can tell you thatrepparttar 128068 client has been very pleased withrepparttar 128069 results."

Remember that this is just one page that John added torepparttar 128070 site.

He explains, "Had I really wanted to pull out allrepparttar 128071 stops, I could have created several entry pages around this one theme. For example, targeting keyword phrases such as: 'most popular baby names,' etc. You could also buildrepparttar 128072 content right intorepparttar 128073 site and extend it through all ofrepparttar 128074 races:

* Spanish baby names

* Italian baby names

* Jewish baby name

* French baby names"

(See Part 2)

Robin Nobles is the Director of Training of the Academy of Web Specialists (, where she has trained several thousand people in her online courses in search engine marketing strategies ( She also teaches 3-day "hands on" search engine marketing workshops in locations across the globe with Search Engine Workshops (

How to Use Keywords to Optimize Your Site for Search Engines - Part 2

Written by Herman Drost

Continued from page 1

Alt Tag This tag is used to add text in place ofrepparttar image. The user may have turned off readingrepparttar 128039 graphics to makerepparttar 128040 page load faster. Therefore he will readrepparttar 128041 ALT Tag text instead. Add short keyword rich text to your graphic links. Make surerepparttar 128042 ALT text describesrepparttar 128043 link destination.

Hypertext Links Include your keywords or keyword phrase in your link text.

Content Search Engine spiders put more weight on keyword rich content that is higher up onrepparttar 128044 page rather than inrepparttar 128045 middle or lower sections. Insert your keywords and keyword phrases in your text at least three times.

Types of Sites that won't get indexed by Search Engines. Flash and Frame Sites - pages created this way will be avoided byrepparttar 128046 Search Engines spiders.

Dynamic Pages - any web address that contains a question mark (i.e. ASP, Perl, Cold Fusion), will not be indexed byrepparttar 128047 spiders.

Password Protected Pages - Search Engines Spiders will not index any area that is protected by a password.

Meta Tag Generators These are tools that can be used to automatically generate your keywords. Here are some resources you can use:

Conclusion: Consumers are 5 times more likely to purchase your products after seeing search engine listings versus banners. Implementing these strategies mentioned, may not get you a number one ranking inrepparttar 128048 Search Engines, but you definitely have a distinct advantage over those Web Sites that have not done any optimizing.

Herman Drost is a Certified Internet Webmaster (CIW) owner and author of Site Design and Low Cost Hosting from $30/year. ( Subscribe to the "Marketing Tips" newsletter for more original articles.

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