If you don’t have a plan to drive some business in door, if you don’t have a solution for this problem and you haven’t had a solution for years, then most likely you are not very causative over this area. Most likely you’re in apathy about this area of your business.

Perhaps you consider it is comfortable if you are making good money and you’re not working a whole lot. But if you are doing well and your staff is not doing well, something should change.

A good executive cares enough about what’s going on and cares about his group. I am not implying that you don’t care about your staff, that you don’t feel that they are important. I am sure you recognize that they are. Unfortunately, you can feel alone sometimes in running of your business because you make all decisions in organization. You may have a team that works with you that’s really not a team but a group of robots that take orders from you all day long. Well that type of management style would certainly make me or any other business owner feel like, “why should I take such good care of these guys when they can’t seem to fight their way out of a paper bag?”

One way in which you can take care of your group is to show them how they can take care of you. The way you do that is by managing with statistics and not with emotion. Set good, acceptable, agreed-upon targets and work with your staff through whatever barriers that may come up in order to achieve that end. You can move from being apathetic about certain areas of your business to being more causative over it.

Imagine confidence that it will give you and your team when these key areas are handled in your business. Think of reduction in amount of worry that you may have if you know and can predict your expansion. But if you are in apathy about what you can do to increase you numbers, you still are worrying. It is not like you are off picking daisies, you are still worrying.

Make no mistake, this is not necessarily easy — it is a fair amount of work, you have to roll up your sleeves, you actually have to DO something.

But if you are frustrated, perhaps angry about way things are and have gotten to a point where you say, “Look, I need to freshen up what we already do,” or “I need to do SOMETHING!” then that change in viewpoint alone can help you get started on your way.

To summarize:

1)Teach your staff how to take care of you. This is as simple as telling them what is needed and wanted. It is likely that it cannot be communicated all in one sitting, but if done well becomes an ongoing communication.

2)Figure out how take better care of your staff as they start taking better care of you.

3)Manage by statistics – not with emotion. Take “office politics” out of your business. Reward on merit alone – merit being “does that employee do their job?” The statistic will show it; it will either be up or down.

4)And last but not least, change your viewpoint. Quit deciding situations that are truly not way you really want them to be are OK. Decide that they can be different and then go about working out how to make them so – for better!

Shaun Kirk is President and Co-Founder of Measurable Solutions Inc., a consulting firm engaged in all areas of business management. Measurable Solutions trains entrepreneurs and executives how to be consultants to their own businesses, so they not only can expand their own business but any business. With his partner, he has built the most rapidly expanding company of its kind in the world. Visit his website at www.measurablesolutions.com

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You should also think about saving money when you write your ad. Don't try to lure people into click your ad by writing about free offers or any hype of that kind. You might get a lot of visitors that way, but they will leave your site when they see that they have to pay for your product. They are only using up your money without helping you to make a single sale.

Instead you should write exactly what you are offering, and what price you are asking for product. That way you are getting targeted visitors that know they have to pay price you set in ad in order to get product you are offering. To top it off, you can offer them a test drive. If it's an ebook you can put one chapter of it onto a auto responder in 5-7 emails. Then send messages once a day to people that sign up for test drive.

Now you can sit back and see what results you get. Let ad go for a month and see how many clicks it takes before anyone buys from you. If it's not bringing back enough money, you should try to figure out what's wrong. Is it ad or is it your web page? Anyway, try to fix it and let ad go for another month. When you have a reasonable return of investment(ROI), it's time to let ad continue its run, without any more work on your part. Now, your ad is running on auto pilot. Just remember to check it once a month to see if ROI is dropping. If it's not bringing in enough money, you can then find another product, and do same thing all over again.