An Editor Spins Her Thoughts about Web Content

Written by Linda Jay Geldens

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How Working with an Editor Helps Your Business Maybe you think that copyediting and proofreading are luxury items in your publications budget. Or that nobody will notice if a few mistakes slip through in your Web site copy. But truthfully, copyediting is a necessity and not a luxury, because people will notice mistakes in your copy. Here are more ways in which a professional copyeditor can benefit your business, in addition to making suggestions about text additions, deletions, and clarifications: - An editor writes “zingier” headlines – so potential customers will be drawn into your Web site byrepparttar zinginess - An editor breaks up dense paragraphs – so potential customers will actually read your copy because it is easy to read - An editor introduces correct punctuation and good grammar – so potential customers will be convinced that your product or service is high quality, sincerepparttar 108003 copy that advertises it is high quality - An editor has ideas about when to italicize or boldface words or phrases – so potential customers will be interested in readingrepparttar 108004 text Web site text is different from magazine articles and book chapters. The pages are smaller,repparttar 108005 paragraphs are shorter, graphics or photographs often accompanyrepparttar 108006 text. Web site “visitors” are assumed to have a shorter attention span than book or magazine readers. This means that a reader spends just a few minutes readingrepparttar 108007 text at your Web site. It makes sense that you will want to present your company or services in as professional a light as possible. How to Hire a Copyeditor Copyeditors can be found through professional organizations such as Bay Area Editors’ Forum, Bookbuilders West, consulting and marketing organizations, directories of editorial professionals, ads in newspapers and magazines, and by looking up copyeditors on search engines. Employing a good copyeditor to shape up your Web site text will ensure that your message is conveyed beautifully – and that’s not just editorial spin!

Linda Jay Geldens is an experienced, versatile, lightning-fast copyeditor/proofreader/copywriter based in Marin County, near San Francisco. She “truly delights in, and has a passion for, working with words.” Her e-mail address is:, and her Web site URL (in progress) is:

The Formulas Freelance Copywriters Employ When Creating Web Content

Written by Angelique van Engelen

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The hyperlinks of any website can be roughly divided in four categories with no real distinctions but which you need to employ using a rule of thumb: a) Clix generating click throughs (brand awareness)* b) Clix generating repeat visits by internal referral (e.g. bookmarks, newsletter signups, brochures); c) Clix generating traffic (agreements for inbound links, online marketing for third parties); d) Clix generating sales

*Do not confuse our use ofrepparttar term “click throughs” with click throughs as inrepparttar 108002 pay per click concept. Pay per click is all about inbound traffic into a site. Here, I am discussingrepparttar 108003 internal navigational path.

Once I haverepparttar 108004 idea of a website’s structure along these lines, I start floating intorepparttar 108005 writing stage and as I go along, I tend to keep a continuous check thatrepparttar 108006 profile ofrepparttar 108007 content and links actually match up withrepparttar 108008 vital points.

Each website is unique of course and to categoriserepparttar 108009 links into four categories very rigidly does not make sense. For instance, a link to an article that has also been published elsewhere onrepparttar 108010 web creates both inbound traffic and repeat visit value and possibly also a click through.

It makes sense to assess each link and construct content around it on using common sense. In this process, I tend to take into account a number of factors, includingrepparttar 108011 navigational path, design possibilities and optimal content size.

Although most sites differ,repparttar 108012 links making uprepparttar 108013 navigational path are generally quite similar in their relation torepparttar 108014 vital points; click throughs are generally way less closely related to a site’s vital points than for instance sales clicks. Or at least when you build up your sales idea right,repparttar 108015 ultimate click will be entirely logically connected with your business concept. As forrepparttar 108016 middle two categories, they generally are somewhere inrepparttar 108017 middle in relation to vital points too.

There is not a lot else to writing good website content, apart from gloating overrepparttar 108018 results with your clients a few months later!

Angelique van Engelen writes for and runs an international blogspot You can contact her on

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