An Easy Way Not to Get Banned by GoogleWritten by Michael Murray, VP of Fathom SEO
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and they see same content – even if they pages reside in only one location. Many web site owners redirect one domain to next rather than configure server to associate core content with a second domain name. In many cases, a 301 redirect is your best bet. It’s a server-side redirect most administrators can handle in a few minutes. In effect, it’s a proper way of telling search engines to ignore one domain and favor another. You may have many good reasons for owning multiple domains, including brand protection. Some companies get extra domains on off-chance that someone may simply try a domain name and see what comes up. A classic example is 1-800-FLOWERS.COM. One of their domains is www.1800flowers.com, but you can get there with www.flowers.com as well.The Bottom Line If you secure more than one domain, redirect extras to your main web site (on server) or use extra domains for unique content (showcasing a line of products of services).
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
| | Search Engine Optimization For GoogleWritten by SEO Expert
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3.If content is king, then fresh content is prince. Google thrives on websites that are constantly adding fresh content. Websites with stale content erode in value over time. 4.When adding fresh content, make sure it is substantial. According to patent, Google measures substantial versus insubstantial content that is being added to a website. Don’t try to trick search engines with lots of minor content updates. 5.Outbound links to trusted, authority sites help in rankings. As a reputable online business, it makes good business sense to refer customers to other reputable businesses as well. Referring customers to disreputable websites only hurt a business’s reputation and credibility and Google takes this into account when deciding how to rank websites.There are more insights to be gained from patent application, but these are highlights that will help Webmasters and SEO’s focusing on Google to achieve higher rankings. Many of these ideas have been stated before as theory and now patent application verifies these theories. Historical data has always been thought to play a significant role in Google rankings. So now that it has been confirmed, taking action seems to be next logical step.
SEO Expert is a search engine optimization company geared to achieve high rankings for customer websites.
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