When you are choosing a topic to attract more subscribers to your ezine or newsletter, pick one that will keep them awake and alert. You don't want them getting half way through article and then hitting old "delete" key.

Keep it short so you can hold readers attention, and tell them something they didn't know about , before they read your Pulitzer Prize winning piece.

People want to be informed when reading anything! They also want to be entertained. So you see what you write about isn't as important as how you write it, and present it to your readers.

The proof in that statement is in what you just read. I wrote an article about absolutely nothing just now, and I got you to stay with me until end.

So now this is end. Please go subscribe to my newsletter.

Jim Schulte is creator of Internet Marketing Junkie Mouse Pad and Editor/Publisher of Internet Marketing Junkie Newsletter

http://www.imjpads.com

Whenever you feel depressed, ask yourself whether you still enjoy writing. Sometimes answer will be a loud "no". Perhaps your writing isn’t going as well as you hoped it would, or you've had some drama in your life, or you've been rejected. At these times, remind yourself that you love what you do, and ask yourself what you would enjoy writing today. Then do that. Work on rebuilding your love for your writing first, before you concern yourself about anything else.

If success comes slowly (or hasn't arrived yet), don’t become desperate. Be patient. Selling your creativity takes time. If you can sense desperation taking hold, remind yourself that you're writing because you love to write.

Writers (and other creatives) may become desperate because of others' expectations. "Have you sold that book you were working on?" "Have you sold a painting?" This pressure is why you play your cards close to your chest. (See "downplay your creativity", above.)

=> 3. Market your work

When should you start to market your work? Immediately. As soon as you've written something that you feel is publishable, send it out.

This is where you tuck your creative self away, and haul your inner marketer out of closet. Divorce yourself from your work as much as you can. Grit your teeth, and flail yourself with a whip if necessary, but send your work out. Then forget it. Your first marketing efforts may be torture. That's OK. You don’t have to enjoy marketing, you just have to do it.

Starting small is important for writers, because you can send out a short story or a filler article without writing a query letter. For a new writer, query letters can be dangerous. Here's why: some writers never get beyond a query letter. Ask any editor. These writers write lots of query letters, get good at it, and then one day an editor calls their bluff and sends them a contract. At this, query writer panics. Not only doesn’t she write article, she gives up writing for several years. Then she starts again. Writing query letters…

The good news is that once you've got into habit of writing and sending your work out, you can stop worrying. Sooner or later you'll get a check. (Sooner, we hope.)

The big benefit of marketing is that after a while it stops being a trauma. It starts to become fun. Your inner marketer is all grown up. Then only problem you have is getting organized so that you keep track of what you sent where.

If you follow three strategies above, you will make your creativity pay, and sooner than you think is possible.

***Resource box: if using, please include***

Digital-e: For writers and creatives. Ebooks, free ezines, Creatives Club. Love to write? Turn your talent into a business! http://www.digital-e.biz/