When companies pick right keywords to target and monitor, a pay per click campaign can be extremely effective. Many executives like this type of campaign because they only pay for those people who click through to their site. If nobody clicks on link, no money is spent.

Natural Search Results On other hand, when search results come back from a search engine, websites listed in heart of page are those pages that are best fit for keyword. Each search engine uses complex algorithms so that most relevant websites will naturally appear at top of their results. As consumers realize that pay per click ads are placed at very top because companies buy that position, consumers are looking to natural results more and more.

It is possible for a company that is nowhere to be found to take steps to increase their placement on results page. In fact, those companies who do nothing to increase their page ranking are giving potential millions of visitors away to their competition.

Deutsche Safa Rashtchy said last year, “The search market has become Holy Grail of Internet advertising and continues to grow faster than our expectations. Our initial estimate of 7 billion by 2007 is most likely to be too conservative and we believe we are still in early stages of an expanding and large market.”

In April, PricewaterhouseCoopers released a study that showed dramatic increase in keyword search revenue spent previous years. While most other advertising techniques are failing, keyword search investments and pay per click campaigns are skyrocketing (for more information, please see http://www.10xmarketing.com/internet-advertising-statistics/).

What Does This Mean for Your Company? As a business owner or leader, you might ask yourself following questions:

Where does my business appear in search engine results for keywords associated with our company? Are we putting any money into search engine marketing? (Remember that almost 90% of Internet users are using search engines to find products and information) How much Internet revenue is our company bringing in? How potent is our Internet presence compared to our competitors?

If your company is not competing at level it should be, perhaps it is time you looked into focusing more of your time and efforts into Internet advertising techniques that are successful. Don’t be left in dust as your competitors invest and reap rewards of Internet.

This article was written by Mike Barton of 10x Marketing. Mike works with various companies to help them increase their Internet presence through Internet marketing techniques like search engine optimization, link popularity, and affiliate marketing programs. For more information regarding and advertising strategy that will increase your marketing ROI, visit http://www.10xmarketing.com/res/advertising-firm.asp

Realistically, most of us do not need to generate publicity on same scale as parachuting convention. And even if we were able to generate that kind of coverage, we might not be prepared to handle all of new interest in our business --- especially if we run a service business.

Two things kill more businesses than any other --- not enough operating capital to stay afloat, and more business than we can actually keep up with.

It is important to keep our publicity efforts to a level that is more consistent with our ability to keep up with results of our efforts.

PRESS RELEASES

Press releases are designed to call attention to "a person, group, event, or product." However, for a press release to be effective, it must be constructed in a manner that makes topic newsworthy.

Simply calling attention to existence of a business is seldom effective in generating real publicity, unless your business has just opened --- and then announcement only has merit at your local newspaper office.

Especially when you are attempting to generate attention in local news media, it is important to take special care not to annoy your local newspaper reporters. These people can actually make you or keep you out of paper completely.

Even if you are attempting to distribute your press release at national level, take care to make your press release interesting and newsworthy so that you may gain real advantage with your release.

GENERATING PUBLICITY ON A ZERO BUDGET

The most overlooked method of generating publicity for your business can be had with three simple lines of text:

Your Name Your Business Name or Your Domain Name Your City and State

All over world, there are newspapers, magazines, online ezines and websites. Every single newspaper, magazine and online ezine generally accepts and publishes "Letters to Editor."

In addition, webmasters are generally looking for solid testimonials that they can use on their websites.

Just think, if you were to take time to read a few publications or visit a few websites and take time to notify publisher of your thoughts, you might just find your comments being published in all sorts of locations. You never know just where your next paying customer might come from, so take time to get yourself quoted in these media outlets. You might just find more and more traffic and sales coming from places where you would never think to buy advertising.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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