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I highly recommend taking time to research meta tags of your competition. Don't steal their tags; just look to see what they're doing to get ranked where they are. It is best to use phrases versus individual keywords. What phrases do you think your visitors will use to find you? I think this is an excellent activity for a brainstorming session with your peers, employees, and friends--better yet, your customers. Once you start showing up in search engines, reexamine your tags to see if you can tweak them to rank higher.
For an excellent overview on meta tags, visit:
For help choosing right keywords, visit:
Title Tag--More important than meta tags is your title. The title tag displays your Web page's name. Be sure to include lots of keywords in your title tag, because most search engines consider these keywords in their relevancy calculations. (Note: The recommended number of characters for your title is 60.)
SEARCH ENGINE SUBMISSIONS
Although there are automated services that promise to get you listed on thousands of Web directories and free-for-all (FFA) links pages, it is recommended that you manually submit your site to top search engines. Be forewarned that it takes weeks (sometimes even months!) to get listed.
For a list of top search engines and a link to their submission page, request my article, "Site Promotion 101," mailto:firstname.lastname@example.org
In addition to search engines, you should get your site listed in specialty directories--this also helps in link popularity. For a directory of thousands of specialty search engines, visit:
Search Engine Guide http://www.searchengineguide.com/
Copyright (c) 2001 by Joanne Glasspoole. Joanne Glasspoole is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send email to mailto:Majordomo@lists.kdv.com with "subscribe cyberquest" in the body of your message. Visit Joanne's web site at http://www.glasspoole.com