An Action Plan For Marketing Your Web Site (Part 1)

Written by Joanne Glasspoole

Continued from page 1

I highly recommend takingrepparttar time to researchrepparttar 125140 meta tags of your competition. Don't steal their tags; just look to see what they're doing to get ranked where they are. It is best to use phrases versus individual keywords. What phrases do you think your visitors will use to find you? I think this is an excellent activity for a brainstorming session with your peers, employees, and friends--better yet, your customers. Once you start showing up inrepparttar 125141 search engines, reexamine your tags to see if you can tweak them to rank higher.

For an excellent overview on meta tags, visit:

For help choosingrepparttar 125142 right keywords, visit:


Title Tag--More important than meta tags is your title. The title tag displays your Web page's name. Be sure to include lots of keywords in your title tag, because most search engines consider these keywords in their relevancy calculations. (Note: The recommended number of characters for your title is 60.)


Although there are automated services that promise to get you listed on thousands of Web directories and free-for-all (FFA) links pages, it is recommended that you manually submit your site torepparttar 125143 top search engines. Be forewarned that it takes weeks (sometimes even months!) to get listed.

For a list ofrepparttar 125144 top search engines and a link to their submission page, request my article, "Site Promotion 101,"

In addition torepparttar 125145 search engines, you should get your site listed in specialty directories--this also helps in link popularity. For a directory of thousands of specialty search engines, visit:

Search Engine Guide

Copyright (c) 2001 by Joanne Glasspoole. Joanne Glasspoole is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send email to with "subscribe cyberquest" in the body of your message. Visit Joanne's web site at

"Generating Leads..And Multiple Streams of Income"

Written by Christopher Wright

Continued from page 1

Why pay a referral fee you ask? Simple. What you give up onrepparttar front end, you'll more than recoup later onrepparttar 125139 back end. How? Well, lets look at who they'll need after they've done business with you? Maybe they'll want to go on a honeymoon...which means they will probably want a good travel agent. Now, you contact (ahead of time, of course) travel agents and propose a similar joint venture torepparttar 125140 one you used withrepparttar 125141 jeweler. Only this time, you'll be receivingrepparttar 125142 referral fee.

We're not finished yet! Keep these names on file in your database, we'll be using them to generate other streams of revenue for our (um..I mean your :) business. You have their anniversary wasrepparttar 125143 date you helped plan remember? Well send a postcard torepparttar 125144 husband about a week or so before asking if he would like some flowers sent to his wife's job (women love that). What about sending a postcard about a month beforerepparttar 125145 date offering a special discount on jewelry? Or maybe its their fifth or tenth anniversary and they've been talking about another vacation. Send a postcard a month or two offering a discount on a vacation package.

How will you be offering all these discounts on these services...through your 'joint ventures' you'll set up ahead of time! You're only limited byrepparttar 125146 time and effort you put into this strategy. Next time, we'll discuss how this technique can be implemented onrepparttar 125147 Internet.

Best of Luck,

C. Wright, Guerrilla Marketer "Free 100+ Ezine Article Database"


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