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Even locations were chosen by keeping in mind essence of stories depicted in spots. New York City was finally chosen for its having a strong connection with fine arts, became another character in stories. One of best considerations for choosing New York was because there’s art at every corner of city – on walls, sidewalks, store and restaurants.
The rhythms for spots were also attuned to reality it wants to capture. The art class spot had feel of hip hop or tap, while Hispanic spot was more like a tango or salsa. These make spots an art piece with elements of dance, painting and theater.
There is an explicit complexity in both spots’ art direction making it a very subtle marketing ploy that would not only encourage consumers but also give them a chance to pick up something new and fresh.
The Avalon Films’ offices are located at 33300 Thomas St., Farmington, Michigan 48336, and at 1501 Colorado Ave., Santa Monica, CA 90401. If you need further information, call (248) 473-9295 or (310) 394-8300
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