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America is a huge country. Maybe that’s why so few Americans have a really global mindset. As a result, we tend to see everything we do through “America goggles.” While there is certainly nothing at all wrong with being aware of your roots, it bears noting that internationals you will be working with probably have a view of their own. And guess what: it’s not an American view. And guess what else: there’s nothing wrong with that.
If I had a nickel for every time I have seen a fellow American notice some European cultural difference and react with “That’s so weird!” I would never have to work another day in my life. Remember - different doesn’t mean wrong; it simply means different.
Please don’t get me wrong. I’m probably most red, white and blue person you’ll find in Europe. And that is exactly why I feel compelled to take this stance. Do your country proud when dealing in an international environment. And if you have good fortune to deal in an international setting, keep following in mind: 1.)As in everything else, you will get one opportunity to make a first impression: Don’t foul it up. 2.)They really don’t care “how you do it in America.” 3.)Proud yet dignified beats rude and obnoxious hands-down, any day of week. 4.)While you are thinking about their excessive holiday time, they are pondering chronic obesity in your country, so don’t even go there. 5.)Act smart because you do smart things, not because of where you come from.
Working in an international setting is a great opportunity for you, your company and your country. By using just a bit of sensitivity and restraint, you can make all three look good.
Moss Consulting, founded in 2004, is based is Teuven, Belgium, and is a member of both the British-American Business Council – London and the Independent Consultants Association. The company helps US-based SMEs who desire rapid and efficient expansion into the European marketplace. For more information, contact J. Brad Moss at brad.moss@moss-consulting.com, or visit us at www.moss-consulting.com.