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You can also allow other companies to use your trademark, but you should always make sure that you are prepared to license and watch these other companies carefully to make sure that you still maintain control of your own trademark.
There are a few things that you should also keep in mind about trademarks that are not usually considered by most people. For instance, trademarks should only be used as adjectives. When they are used as nouns or verbs, it makes it more likely that trademark will become a generic term – and once it becomes a generic term, then other companies will be able to use trademark.
Another thing that should be done if you are going to use a trademark is that you should also make sure that way in which it is used is somewhat distinctive. You should always strive to set trademark off from rest of text that it is being used in. This is another way to help keep your registered trademarks from becoming generic terms.
If you register and use a trademark effectively, however, it can help to increase number of people who recognize your products on sight!
Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.