There are some web sites it's virtually impossible to get lost on. Amazon.com is one that springs to mind. Why? Because it has these wonderful tabs at top of every page that tell you exactly where you are, and how to get to where you want to be. I'm not saying every web site should be a clone of Amazon but before you build your own, study it. There's a reason it's so popular.

3. Customer Service

The brave new world of online sales hasn't quite achieved all that it promised - especially when it comes to customer service. Everyone who uses Internet has experienced frustration of trying to find a telephone number so they can call and ask a question. Generally, number is buried so deep within site you give up and move on.Even online help and FAQ's (preferred) by many online companies) seem to answer every question imaginable, except, of course, one you want answered.

Recently, E-Tailing Group Inc. mystery shopped for customer service on 100 web sites. Only 10 earned a perfect score on following "must have" criteria.

1. An 800 or toll-free telephone number 2. Keyword search 3. Answer e-mails within 24 hours, with a specific answer 4. Four or fewer days to receive a package 5. Real time inventory in shopping cart or product page 6. Online shipping status 7. Order confirmation in shopping cart 8. E-mail order confirmation 9. Recommended product/features in shopping process 10.Display customer service hours

There's no reason why a smaller business can't offer most,if not all, of above customer service features, but many don't. And that's bad for business. Most people view shopping online as a risky undertaking at best. Given choice of buying from an unknown company, that doesn't offer much in way of customer service, or one of big, trusted brand names, most will choose latter.

4. Tracking

Getting your web site to rank well in search engine results is almost guaranteed to attract more traffic to your site. But what you do with increased traffic is equally important.

To ensure your site's success you absolutely must find out whom these visitors are, what they want, and where they came from.

To do this you need to analyze your web logs or statistics. Study them to find out which search engines people use to find your site. What words they use. How long they stay. What they do while they're there. What pages they visit. What they buy. What they didn't buy. Look for patterns or trends in their behavior.

It doesn't matter if you're a small business, a huge corporation, an online retailer, or a news portal; you must track, identify and get to know your users. Only then can you tailor your site to meet their needs.

3.Where do you give it away?

Start a newsletter & write your own articles for it. To have fresh original content is best way to build a subscriber base.

Post your articles on your own website for your guests to read. As you write more articles keep adding them as fresh content to keep your guests returning.

There are many websites you can list your work on. Webmasters who are searching for content for their own site will use your work in exchange for your resource box being left at bottom of work.

4.Putting it all together.

Write an article or report. Sign it with a resource box. Use it in your newsletter, your website & let others use it as well.

Every web site it appears on will link back to your own site. If readers like what they read they will follow link to your site. These same links will also help your search engine rankings & increase popularity if your site.

The more you write & better you get will only see more people following your links to your site. That in turn exposes your products to more & more people, which in turn means more & more sales.

That My Friends Is The power Of Giving!