Along Came a Spider (Part One)

Written by Julia Hyde

Continued from page 1

Contrary to popular belief there’s no need to submit your Web site pages torepparttar crawler-based search engines—if your site is built withrepparttar 127818 search engine’s and your visitor’s best interests in mind,repparttar 127819 crawler-based engines will find it on their own. I’ll talk about this in more detail in a future chapter.

The two major crawler-based search engines supply results for:

Google - AOL, Netscape and iWon

Yahoo (synonymous with Inktomi) - MSN, Alta Vista and AllTheWeb

Online Directories

Directories are like giant yellow pages that compile, rank and organize listings into different categories and sub-categories. They do not crawlrepparttar 127820 Web looking for content but rely on submissions from web site owners. Professional, human editors generally edit directories. Most of them work something like this:

 You want to buy a pair of jeans so you go to a directory like DMOZ and click onrepparttar 127821 main shopping category.  Then you click throughrepparttar 127822 sub-categories, “apparel” “retail” “jeans” and so on, until you find exactly what you’re looking for.

Top Directories include:

 The Open Directory (supplies directory services to Google)  Yahoo  Looksmart  Gimpsy  Zeal  JoeAnt

Although submitting your site for inclusion in directories will drive some visitors to your site, you should not necessarily base your decision to submit on how much traffic you think you’ll receive fromrepparttar 127823 directory. But, rather, viewrepparttar 127824 submission as an opportunity to obtain a link to your Web site. Why? Because a directory listing will allowrepparttar 127825 crawler-based engines to follow a link to your site and help get your site indexed in their database quickly. It will also give your site a good quality incoming link (more about this in later chapters).

Next month: Words. Words. Words.

Julia is an independent copywriter and consultant specializing in advertising, search engine optimization and search engine marketing services. To learn more about how Julia can help boost your company's profits visit her site at You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit to sign up or email Julia at for details.

The Importance of Title Tags on a Web Page

Written by Brian Basson

Continued from page 1

Stick torepparttar focus, in this instance "Radio Controlled Cars". Do not try to optimize a title for too many different keywords / phrases atrepparttar 127817 same time. This will only be confusing for people doing a search onrepparttar 127818 search engines, for they will not know exactly what your page is about. In a way search engines can be "confused" andrepparttar 127819 indexing of your site not done correctly.

How long shouldrepparttar 127820 title be ? A web page title should not be longer than 10 words. Try to fit inrepparttar 127821 crux of whatrepparttar 127822 page is all about, within a 10 word or less title tag. (The description tag can be a bit more explanatory)

Brian is a freelance writer, website marketing expert & webmaster of 3 websites, including Rank Advance at

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