Links are a solid traffic driver since your links are focused in areas of your target market.

Reciprocal links act as an advertising model and offers continual business when users click on to your links.

The control is up to you where you want to place your links and what links you want to be seen on your Website. The control allows you to pinpoint where you want your traffic to come from.

Reciprocal links are extremely stable and tend to stay in place indefinitely, providing a stream of steady traffic day after day.

Search engine results tend to improve dramatically for sites that implement good linking practices, both in and out.

Reciprocal links is a solid branding tool for your business. The more links you have, greater ‘branding’ effect links do for your business. This awareness can improve click-through-ratio for your links.

Links are assets to your business. Like bricks of a house, a few don’t amount to much, but pile them up and you have rock solid foundation, therefore enhancing equity value of your Website.

With those great benefits in mind and not to mention, another great way to obtain a solid stream of revenue above and beyond your original business model. You will not reap benefits or rewards by doing just a few reciprocal links, but a small steady program of exchanging links with appropriate, relevant websites will definitely help boost your traffic volume and get your business more visibility in cluttered world of Web. Reciprocal links with other businesses in your industry will generate more traffic and give you same competitive edge that your competitors have.

http://www.emarketinganswers.com is dedicated to providing free emarketing resources and online promotion tools. Joelene Orlando is a Web enthusiast and a staff writer/consultant for eMarketing Answers with a broad knowledge of topics covering Internet marketing and communication strategies for small business owners.

Title tags appear in your site’s HTML code like this:

You can view a site’s title tag by clicking VIEW then SOURCE on your browser’s tool bar.

Because search engines use title tags to gather information about your Web site you need to think carefully about what words you put in tag. Don’t be tempted to put your company name in tag (unless you’re a well-known brand like Nike or Microsoft).

Instead put specific keywords relating to your business. For example, if you’re a California real estate company, you would want your company to appear in search engine results for searches on keywords such as “California Real Estate” or “Realtors in California.” So, you would use keywords “California Real Estate” or “California Realtors” in your title tags. If you wanted to be more specific, or you prefer seeking business in a specific geographic area you would use keywords such as “Silicon Valley Real Estate” or “Silicon Valley Realtors.”

7. Provide links and connections

The web is about linking information. Make sure your site links your reader to other information and other sites link to you. Never make your Web site a dead-end. Some search engines, including Google, are based, in part, on their ability to find you from links on other sites

8. Write effective summaries, sentences and paragraphs

An effective summary is who, what, when, where, how. It’s about getting information across in 50 words or less. Keep your summaries short and factual. Make sure they encourage your reader keep reading.

Remember, keep sentences to between 15-20 words. Paragraphs between 40-70 words. Make your first sentence grab your reader’s attention or they’ll move on.

9. Sell Benefits not Features

If you want your Web site to sell your product or service you must write about benefits and not about features. A feature describes a product or service. A benefit is what user gains from using that product or service. Don't say, " Our duvets are warm and comfortable,” say “You'll be warm and comfortable in one of our duvets.” Tell your customers how your product or service will make them happier, sexier, healthier, wealthier. In other words focus on making sure every line of your copy is dedicated to what’s in it for them.

10. Edit. Edit. Edit. Then edit again

Mistakes in online copy are temporary and easily fixed, but by time you’ve noticed your errors so have thousands of other people. Have two or three people proofread your text. Check it yourself for consistency in grammar, punctuation, capitalization, abbreviations etc. And finally, read it backwards—you’ll be surprised how many errors you’ll spot.