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3. Try to trade links with good quality sites that you like, 'cause if you like them, chances are they have something to offer and Google will recognize that. The more good quality sites around web that have links pointing to your site, higher your link popularity will be.
4. Stay away from hi-tech sites unless you offer an alternative. ie. If your site has been designed in Flash, try to offer a plain HTML version of site. Google can index flash but it's not likely that it will be indexed well, and your ranking will suffer. Frames are also a no-no. Although Google can index framed sites as well, again, ranking can suffer and more importantly, frames are universally recognized in our industry as hideous!
5. Keep content on each page to a decent level. You don't want too much content, but you definitely do not want too little. A good way to judge what a good content level is, is to search for #1 ranking site for keywords you wish to target, and see how much content they have. Make your content keyword-rich, but don't make it so full of keywords that it sounds ridiculous to visitors. You want to keep visitors you get from Google, right?
Google almost always offers you best resource for your query due to fact that all of these things matter to them. They are also always trying to find ways to improve on Google Algorithm so they can continue to offer us best service. Every once in a while we hear about this new search engine and that new search engine, but no one seems to have been able to catch up. As long as this remains true, these simple tips will be applicable.
Courtney Heard is the founder of Abalone Designs, an Internet Marketing and SEO company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at www.abalone.ca/resources/