When determining our entry, we should consider numerous variables. “Market Size” gives us a picture of size of overall economy, mixed with a comparison of “Growth Rate” for that specific market, it can be very useful in determining when markets are shrinking or growing. “Commercial Infrastructure” looks at channels of distribution that exist in territory as well as physical feasibility of conducting business in that area, such as paved roads, phone lines, etc.

Once we have done our research and decided our business is going global, possibilities begin, let’s review and cover basics. As in any new business we may start, we need to begin networking and assembling our list of needed resources, contacts, and potential clients. We need to determine best ways to utilize those contacts and start going after our target market. Thanks to Internet this has become much easier for us to do now. However, beware of Internet scams which are occurring more often these days. A great source of online market information is Lexis-Nexis news reports from around world.

Marketing our products/services can be difficult anywhere, let alone in a foreign market. Consulting a professional who can guide us in each market we choose to enter will be most efficient. We need to determine how our product/service will enter market utilizing its strength or minimizing its weaknesses. Going global is a good thing, and opportunities continue to increase as technology continues to evolve. With right product/service, there are numerous opportunities waiting to be seized. As long as we do proper research and put in necessary time and effort, rewards should be great.

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Achievable early goals.

Make use of your goals to build team spirit and enthusiasm. Do this by setting small, easily-attainable goals early on in your project while your team is still bedding-in and settling down. Make them worthwhile goals, but goals that you are almost certain can be reached. In this way your team will notch up some early successes, which will certainly boost morale and establish a sense of pride in achievement. Later goals that you set can (and should) be more taxing and testing, but early successes will do wonders for spirit of team. This spirit will endure long into future as going gets tougher.

Communication.

It is almost impossible to exaggerate importance of communication within any organisation, and in particular within a work team. Make it your duty to ensure that everyone within your team knows what is going on. Make sure that everyone knows of outside events that will affect team. Make sure that everyone knows their own goals and objectives and those of team as a whole. Make sure they know objectives of those interfacing to them and of any potential conflicts. Make sure that a problem or a delay in one area is immediately communicated to those whom it may affect.

Encourage and foster co-operation, not competition. Make sure it is in no-one’s interest to keep information to themselves. Communication will come naturally if it is in everyone’s own interest – and this will be case if you have earlier ensured that you all have common mutually interdependent goals.

These guidelines on their own are certainly not enough to guarantee a fully functional and successful team, but following them will go a long way towards creating one. On other hand, if you don’t follow them your chances of success will be minimal.