Give them a true believable reason. For example, let’s say you have a slow time of year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed ------- People are greedy - not only for food but for everything in life. People has “what’s in it for me” syndrome. They want to know how your product can benefit them. People will buy benefits and not features. Benefits are “what people get” and features are “what product has”. In case of a mobile phone, people like to see benefits like,

* Can store over 200 photos * Supports every color you can see

and not a list of features like,

* Has a memory of 6000k * Supports 16-bit colors

Your best bet is to list both features and benefits, so you can ‘sell’ benefits and present specific details about product itself.

You must convince people that they are benefiting by buying your product. Tell people how your product can make their life easier. Tell them how it can save their time. Tell them how it can make them popular. List and stress as many benefits as you can.

I hope this article was helpful to you and wish you very good luck and success in your future marketing efforts.