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It is crucial to consider site visitors experience. Long download times, overuse of annoying adverts/animation, confusing navigation, and hard to find contact details, are 4 biggest threats to keeping potential customers on your site, and away from competitors.
4. Offer clients a solution
Web sites that target client requirements, and offer solutions are most effective way to generate enquiries. Once they make contact, then it is over to you to do what you do best, sell your services/products. Think of your Web sites homepage as a launch pad to all your services/products. Make it easy for your visitors to find what they are looking for, with minimum of clicks.
5. keep your content fresh
Will people really come back to your site if they see same content? A CMS (Content Management System)
allows you to update any page form any computer, at any time. Update news, special offers, get feedback. Turn a static site into an interactive experience, and give people a reason to bookmark your site.
There is no point in having a web site if customers dont know about it. Search Engine listings are vital (although there are no placement guarentees these days!)
Place your web address on all your existing, and future advertising, business cards, letterheads, fax headers, magazine adverts. Dont wait for clients to come to you, be proactive.
7. Keep them coming back
The best visitor to your site, is one that keeps coming back. It shows that they value your site, and that they trust you. Making a great user experience, that offers up to date information, relevant information, ease of function, and actually helps visitor will increase your sites popularity. And this will make a great impact on your company.
Contact Blue Square Media to get your Web site working for you.
Ian Bruce is Creative Director of Blue Square Media, and has been in the design industry since the mid 1990's