Affordable Advertising for Your Home Business

Written by Terri Seymour


Continued from page 1

After you have written your first article, start submitting it all overrepparttar net. There are article groups, article banks, and publishers who accept article submissions. http://www.workathomearticles.net/ http://www.creativehomemaking.com/submit_article.shtml http://finance.groups.yahoo.com/group/Free-Content/ http://groups.yahoo.com/group/Free-Reprint-Articles

For more information: mailto:articletips@getresponse.com mailto:articlelibrary@getresponse.com

8. Networking Groups and Boards - Networking is when you come in contact with as many people you can to learn, share, promote, and form relationships with prospective customers and associates. Get to know others, learn from them, let them learn from you and get to know you. This is an excellent way of building a strong foundation for your business. Networking can also bring you a lot of referrals from your associates. http://selfstartersweeklytips.com/forum/ http://www.bizymoms.com/discus/ http://www.williecrawford.com/cgi-bin/index.cgi http://bltshw.proboards37.com/ http://www.javajane.com/forum/index.php

9. Online Mailing List - Make sure you capture your visitors' emails and mailing addresses, if possible. Start a mailing list or newsletter for your visitors. Keep them up to date on your products, services, specials, etc. You might also want to give them some useful information in your newsletter. For more info on starting a newsletter sign up for this free ecourse: ezine-publishing-ecourse@getresponse.com

10. Moving Billboard - Turn your car into a moving billboard. Put a magnetic sign or decal on your car so you can advertise your business wherever you go. Be sure and have catalogs/business cards handy for anyone who is interested.

11. Link Exchanges - Link exchanges can bring you a lot of traffic and they can improve your search engine ratings. For those of you who are not familiar with link exchanges - this is when you and add a link to another site on your site and they would add a link to your site on their site, linking them together.

Choose sites that are complimentary to yours, example: if you have a site that sells pet supplies, link to sites that give info on how to care for pets, or where to get pets, etc. Emailrepparttar 100596 webmaster and invite them to have a look at your site.

I hope some of these ideas help you get started with an effective advertising campaign. They have helped me tremendously!



************* Terri Seymour and her husband Terry offer a no-cost, non-MLM home business opportunity. More information and resources provided for your home and business at http://www.seymourproducts.com FREE Ebooks and Ecourses available also!

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Sex in Advertising: Does it Sell?

Written by Mark Levit


Continued from page 1

To avoid that,repparttar sexual content in advertising must be appropriate torepparttar 100595 product category and have a proper underlying message. In 2000, Heineken launchedrepparttar 100596 “It’s All Aboutrepparttar 100597 Beer” campaign. One spot, called “The Premature Pour,” shows a beautiful seductive woman pouring Heineken into a glass. When a guy acrossrepparttar 100598 bar responds by pouring his own, he nervously pours too fast and spills foam all overrepparttar 100599 table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots inrepparttar 100600 campaign worked, causing sales to rise 13% inrepparttar 100601 first two quarters of 2002. However, Steve Davis (VP of marketing in Heineken USA), claims that, “Provocative is a very good place to be, as long as we’re not inflammatory. Butrepparttar 100602 spots also work for a different reason. Fromrepparttar 100603 tag line torepparttar 100604 plot, they are about a desire for Heineken. Our ads makerepparttar 100605 beerrepparttar 100606 hero.”

Sex sells, yes, but only when used “in good taste.” As marketers we must think not only in getting customers’ attention forrepparttar 100607 short term, but also in building a brand reputation that will yield long-term results.



Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. Partners & Levit's clients include Procter & Gamble, UnitedHealth Group, and GE Commercial Finance. For more information call 212-696-1200 or visit http://www.partnerslevit.com.


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