For instance, say I started a Website that reviews top ten best guitars on market. I would write my own review of each guitar listing its benefits and my personal endorsement. Then I would find a merchant that sells those guitars. At end of each guitar review, I would recommend they visit my merchants to purchase these beautiful guitars.

This is just tip of iceberg when it comes to process of “Pre-selling”. Visit my Website and download your free 5-day email course ”The Affiliate Masters Course”, which explains this entire process in greater detail. Visit: http://www.artsymmetry.com/free_courses.htm

PHASE 2 is your web site copy and navigation. Are people coming to your site and looking around, or do they click away immediately?

To find out, it is best to have web sites statistics that include path visitors take once they get to your site, but you can get an idea about this by studying your web site statistics even if they do not provide this type of information. You know which page(s) you are promoting, are people looking at other pages as well?

If not, you must alter your web site copy, design or navigation. There are several places now where you can have your web site reviewed for free by other internet marketers. This can be very valuable information; learn from it to build a site that makes visitors feel confident enough to buy from you.

Also, be sure to send prospects directly to page that contains information you promise in your ad, it will make their visit quick, effective, and memorable. If you advertise a particluar product, send them to that page directly, rather than landing them on your home page and trusting that they will navigate to where you want them to be.

AFFILIATES can experiment with sending prospects to pages other than main page (if provided) to see if that makes any difference in their sales ratio.

PHASE 3 would be your order process. Are people looking around, going to order page and then leaving?

Here again, you need comprehensive web site statistics. If you do not have site paths statistics, pay close attention to number of hits each of your pages receive. If you see that many people go to order page, but do not buy, you will have to either rewrite your text to clear up misunderstanding, lower your price, display payment options more clearly, or implement some other change that makes ordering process quicker and easier.

Try to capture email addresses with a contest, free product, report or newsletter so that you can follow up with potential customers.

Of course, AFFILIATES would have no control over ordering process with a replicated site. I think this is important, so I will say it again: If you find that you are driving targeted traffic (not just click exchange hits) to your affiliate site, but not making any sales, you need to reconsider your offer: does it really have such a wide public appeal? Maybe new competition has arisen that has made your product less of a value? Have you given people enough time to consider your offer and have you followed up? Be objective!

DON'T GUESS! When you are having trouble generating sales, you need to track all of your activity (and activities of your visitors) to pinpoint where trouble lies. Only then will you know where you need to make changes. Without this kind of information, you are just guessing and that could be worse than leaving it alone.