Can You Cherry Pick Affiliates?

As a rule, most Search Engines won't divulge list of affiliates they are working with to display your ads. Even if you are able to determine which affiliate sites are converting better for you than others, Search Engines generally won't allow you to cherry pick which affiliates will display your ad. However, some Pay Per Click Search Engines like Google allow you to opt out of their affiliate network.

Conclusion:

Driving traffic by displaying ads across a network of affiliate sites is a fact of life for Pay Per Click Search Engines. It's not necessarily bad, but it is something you need to be aware of as you analyze which PPC Search Engines to use, and which ones perform. By displaying your ad on affiliate sites your marketing message is put in front of more people who are looking for products you sell. The downside is once you move beyond big brands and venture into vast mysterious world of affiliate networks, there is a chance quality of your traffic will decline. As long as you monitor your traffic sources for volume, and conversions, and adjust your campaigns accordingly you should be able to benefit from increased distribution affiliates provide, while maintaining profitability metrics for your Pay Per Click Advertising campaign.

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