Because they are giving so much away to their affiliates with high commissions it shows they are supremely confident in worth of their product or service and its ability to sell itself. Their product or service is that good.

The affiliates are doing all pre-selling, all hard work, getting eyeballs at their web sites. You want to get paid for it. Do not accept 10% commission rates. Set yourself a standard of nothing less than 20% and make sure that 20% is more than just a couple of dollars.

It is with big-percentage payers where you can make some decent commissions. The 40%-plus hitters. These BIG affiliate program commissions are ones that will see your bank balance explode each and every month.

With our $100 product we need only 3,000 visitors per annum or 250 visitors per month.

Maybe we might not get 60 sales out of 3,000 visitors. Lets say we still get 60 sales but out of 30,000 visitors. We still have 1/10th of number of visitors for same amount of affiliate commissions per annum of $6,000. And we all know how difficult it can be to get traffic.

Sell products or services with higher value affiliate commissions and you need less traffic. Now I like it when someone tells me I need LESS traffic!