6. On sale everywhere - Your sales area has no geographic limits but you don't have to leave home. You can promote your web site worldwide, every Internet user in whole world is potentially your customer (and you call this a small business!).

7. High income potential -With your own affiliate business your income level is limited only by your desire and effort - not by corporate salary scale structure or whim of your boss.

8. No inventory to carry - You can sell any item, large or small without having to worry about storage space. You could sell trucks from a one-bedroom apartment! You don't have to worry or expense of insuring stock or having extra security to protect it.

9. Low running costs - Apart from a modest budget for advertising and a small amount to pay for your internet connection, you have nothing much in way of overheads. You work from home, so big expense of renting premises is avoided and it is possible to get income tax reductions to cover some things such as part of your electricity and phone bills.

10.Always open for business - As an affiliate, your business keeps running and pulling in profits for you 24 hours a day, 7 days a week, even on Bank Holidays. You are open for business even while you are asleep. You don't have to worry about business hours or delivery deadlines, all that proceeds on autopilot. You don't have to worry about scheduling staff holidays: you don't even need any staff!

Small companies have taken it one stop further and have decided to offer niche-market pay per click search engines. This is an even more targeted audience. Instead of placing your pay per click ad on a general search engine, an advertiser can now place their home based business ad on a home based business search engine.