- Do not ever use your debit card. Some banks say you will not be liable for fraud, but that won't help in short term with your checking account empty. Use a credit card so that liability is covered with banks money, not yours.

- Get a small, $500 credit limit card for internet purchases and pay it off each month. This way, your maximum exposure is $500. If someone uses it fraudulently you won't be liable anyways as long as you follow reporting rules, but it's nice to limit even that small liability.

- Always use a credit card for purchases on internet. If your number is stolen it will be protected.

- Be sure you are on site that you think you are on. Check address (URL) and make sure you've spelled it correctly.

- Don't give out more information than needed to complete purchase.

- I'd keep a notebook with a list of what was purchased when. This would be valuable if product did not arrive as expected.

- Be sure to save receipts to your disk drive.

- Be careful of scams. If it looks too good to be true, it's probably a lie.

- If you are purchasing anything substantial, you might try checking out company's customer service first. You can call their 800 number or send an email and see how long it takes to respond.

Strategy #6 - Use Email Lists

A listserver allows you to capture emails so that you can build an email list. This will allow you can send to entire list with just one email message or newsletter. A subscribed list is where users subscribe freely to your list. This is perfect for sales updates or a newsletter, or just wishing everyone happy holidays.

Strategy #7 - Get Found in Search Engines!

Unless you are in top 20 of search engine listings you probably won't be found by 90% of those using search engine. By creating an additional home page that is optimized for your search word and search engine you are submitting it to you will vastly increase your ranking in most search engine.

Strategy #8 - Get Linked!

One of cheapest and best ways for new customers to find your site is through links. Getting other sites to provide a link to your site involves just a few things:

1.Have a graphic button that you can provide other sites with which they can put on their page. This gives them an easy button that can serve to maybe even dress up their site. 2.Create a standard email message that has graphic button attached asking them nicely to put button with link on there site

Strategy #9 - For More Sales Have More Product

Too often shopping sites do not have enough of an inventory to make shopping experience worthwhile for shoppers. The likelihood that anyone actually buys something is directly proportional to number of items with all things being equal. You have to catch customers with something they want to buy.

Strategy #10 - Make Everyone Your Salesman

You can make everyone a paid salesman for your products by setting up yourself with an affiliate program. Affiliate programs are fast becoming one of hottest selling techniques on internet next to auction programs. By creating an affiliate program you make it easy for anyone with a web site to sell your products and receive a commission.