1.Get your site listed in search engines for appropriate keywords.

2. Use your keywords on search engines to find sites of similar interest and exchange your links with them.

3.Get involved in keyword bidding. You can get best results at http://www.goto.com and http://www.findwhat.com .

4.Get involved in pay per click search engines. An excellent resource on this is http://www.payperclicksearchengines.com/

5.Get listed in directories related to your particular interest. You can find directories of interest using various search engines.

6.Search for ezines that relate to your target audience and advertise. You may use following resources to search for ezines. http://www.ezinesearch.com http://www.liszt.com http://www.ezineseek.com http://www.pennmedia.com/ http://ejournal.coalliance.org/

7.Of course you may participate in various discussion forums of interest .This can be very time consuming. You can search for appropriate forum at:

http://www.forumone.com http://www.liszt.com http://www.dejanews.com

8.Advertise in related classified sections of Yahoo, MSN, AOL and Lycos.

I have a half dozen Ezine ads running at all times and if I didn't key my ads, I wouldn't know which ones were getting best response. A few months ago I paid approx $90 for a 3 line ad in a well know Ezine and at same time I paid $25 for a 5 line ad in a lesser know one.

Guess which one gave me highest response rate? Yup, that's right, $25 ad out pulled $90 ad almost 2 to 1, and if I hadn't keyed my ads, I would probably have spent another $90 following month, when $25 ad would have been smarter choice!

I hope above info is helpful, but remember number one reason most people fail when promoting their program is they give up too soon.

The Internet has opened up a whole new world of opportunity to average entrepreneur, but it still takes time. Time to place ads, time to track ads, time to hone your ad writing skills and time for your prospects to accept what you're trying to sell. Most people won't even check out an opportunity til they've seen it at least 4 times!