Advertising Your eCommerce Web SiteWritten by Lisa Maliga
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5.Write articles about your products/service. Be an online expert. What makes your site so unique from thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don’t over promote your product, but concentrate on what will help others. It’s highly recommended you include at least two or three testimonials. 6.Exchange links with other sites that have quality information and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites. 7.Free classifieds. These can sometimes get you listed in search engines, but don’t expect too much response from them. 8.Offer a freebie. For example, if you have an eBook for sale, you won’t give entire book away, but having a chapter or two online will increase interest – and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount. Follow one or more of these helpful tips and watch your online business bloom!
Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [http://www.everythingshea.com] offers a fragrant selection of designer shea butter glycerin soaps, exclusive Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions.
| | Not Sure If Your Online Advertisement is Working?Written by Karen Fegarty
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A service such as ezTrackZ http://www.eztrackz.com will manage all aspects of your tracking on their servers. This is a web-based tool that will allow you to quickly create your tracking links and report your results in real-time. Other examples of service based ad tracking are Hypertracker www.hypertracker.com and goToast www.gotoast.com Cost varies from $17 per month to $67 per year depending on which service you choose. You can also purchase software such as AdTrackZ http://www.adtrackz.com to manage your own tracking. Software like AdTrackZ must be installed and managed on your server and is available for a one-time cost. Which ever method you choose, start now and stop wasting valuable time and dollars on unsuccessful advertising.
Karen Fegarty is a professional marketer working with both MailWorkZ and ezTrackZ. Check out the ezTrackZ ad tracker product at http://www.eztrackz.com. and MailWorkZ’s flagship email marketing tool., Broadc@st at http://www.mailworkz.com
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