Advertising Your Home Business on a Budget

Written by Jeff Casmer


Continued from page 1

· Word of Mouth · Business Cards · Press Releases · Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course isrepparttar cheapest kind of advertising onrepparttar 116528 planet --- it does not cost you anything. Ask your customers if they know anyone who could also use your products or services. When they are happy with your offerings and service, they will be willing to tell you whom you can contact, and they will passrepparttar 116529 word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When you do, hand them out. Do not give more than a couple of cards to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis. Some of these people are also known to be always looking for an extra few bucks. With these people, you can suggest to them that if they write their name onrepparttar 116530 back of one of your business cards andrepparttar 116531 card is presented to you, then you will pay a referral fee to them. You do not have to offer much --- sometimes one dollar is enough. Look at your home business and your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your home business. The business editor at your local newspaper is always onrepparttar 116532 lookout for a good business story to fillrepparttar 116533 business news section ofrepparttar 116534 newspaper.

Of course,repparttar 116535 business editor understandsrepparttar 116536 economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings.

The important thing to remember about Press Releases is that it must be constructed inrepparttar 116537 form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, "Your quote here."

A Press Release should packrepparttar 116538 most important information atrepparttar 116539 beginning ofrepparttar 116540 copy, and leave extra details towardsrepparttar 116541 end.

You should always providerepparttar 116542 reporter who getsrepparttar 116543 task a simple and easy way for him/her to contact you directly. Oftenrepparttar 116544 reporter will want to contact you to get details that will enhance their take on your story.

To learn more about creating Press Releases, you may check out Rusty Cawley's site: http://www.PRrainmaker.com/

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some ofrepparttar 116545 best rates for radio and television are onrepparttar 116546 overnight and non-primetime venues. These target times are not a total waste as they can easily keeprepparttar 116547 infomercial people in business.

These off-hours are just less populated thanrepparttar 116548 primetime hours.

Don't be afraid to check your local radio and television rates for non-primetime hours to see what bargains may exist. With television, primetime is 7pm to 10pm. With radio, primetime is 8am to 5pm. This sure leaves a whole lot of hours available to advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about advertising, but when you haverepparttar 116549 basic knowledge down pat, everything will fall into place and bring more dollars to your bank account.



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Start Up Ideas For A Dream Come True

Written by Terry Nicholls


Continued from page 1

See what we're getting at here? All these things are possible business startup ideas. Things you like. Things you enjoy doing.

More Specific Startup Ideas

The Internet has changedrepparttar face of business forever. Yes, you can do business without it. But your competition doesn't, and pretty soon you'll realize that they're more successful than you because of it. You can market products or services directly overrepparttar 116527 Internet or simply use your website to generate extra publicity for your local customers. Here are five ofrepparttar 116528 most popular (and profitable) business startup ideas:

  1. Sell Information
  2. Sell A Product You Make
  3. Buy Low, Sell High(er)
  4. Be An Affiliate
  5. Create Your Own Expert Site
For a more detailed explanation, and more great advice for your home-based business, please visit My Home-Based Business Advisor.

Terry Nicholls My Home-Based Business Advisor my-home-based-business-advisor.com

Copyright © 2004 by Terry Nicholls. All Rights Reserved.

Terry Nicholls writes from his own experience as someone who wanted to start his own home-based business. Now that he has, visit My Home-Based Business Advisor - Helping YOUR Home Business Start and Succeed for free help for YOUR home business, including ideas, startup, and expansion advice.


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