· Word of Mouth · Business Cards · Press Releases · Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is cheapest kind of advertising on planet --- it does not cost you anything. Ask your customers if they know anyone who could also use your products or services. When they are happy with your offerings and service, they will be willing to tell you whom you can contact, and they will pass word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When you do, hand them out. Do not give more than a couple of cards to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis. Some of these people are also known to be always looking for an extra few bucks. With these people, you can suggest to them that if they write their name on back of one of your business cards and card is presented to you, then you will pay a referral fee to them. You do not have to offer much --- sometimes one dollar is enough. Look at your home business and your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your home business. The business editor at your local newspaper is always on lookout for a good business story to fill business news section of newspaper.

Of course, business editor understands economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings.

The important thing to remember about Press Releases is that it must be constructed in form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, "Your quote here."

A Press Release should pack most important information at beginning of copy, and leave extra details towards end.

You should always provide reporter who gets task a simple and easy way for him/her to contact you directly. Often reporter will want to contact you to get details that will enhance their take on your story.

To learn more about creating Press Releases, you may check out Rusty Cawley's site: http://www.PRrainmaker.com/

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of best rates for radio and television are on overnight and non-primetime venues. These target times are not a total waste as they can easily keep infomercial people in business.

These off-hours are just less populated than primetime hours.

Don't be afraid to check your local radio and television rates for non-primetime hours to see what bargains may exist. With television, primetime is 7pm to 10pm. With radio, primetime is 8am to 5pm. This sure leaves a whole lot of hours available to advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about advertising, but when you have basic knowledge down pat, everything will fall into place and bring more dollars to your bank account. --------------------------------------- Jeff Casmer, The Wealth Guy can help you launch your very own money making website today that's 100% ready to take orders and pull in massive profits for you right now ... guaranteed! Visit: http://www.pluginprofitsite.com/main-311

You must stand firm. You must make certain your friends and family understands that when you are working, then you ARE working! If they wish to socialize with you, then they need to do it during hours that are not dedicated to your home business.

You are only one who can stand up for you. Your friends and family will seldom be able to appreciate your dedication to your home business, unless you make effort to make sure that they have same respect for your business that you do.

TIP #5: You should allot a certain portion of your day to email and to regular mail. For example, allot one hour in morning and one hour in afternoon to handling your written communications.

Unless you dedicate certain times to handling of these communications, you will soon find yourself on downward slope of decreased productivity.

TIP #6: When you find yourself spending too much time doing non-productive activities, then you should seriously consider finding a third-party service provider who will assist you in those non-profitable business activities.

As an example, you might be in mail-order business. You might believe that your time is best spent writing ad copy and setting up your advertising, but you find yourself spending far too much time taking care of your books to take care of your advertising in manner that you should. In this event, it might make more sense to hire a bookkeeper to handle your financial records for you.

CONCLUSION: In end, success of your home business is entirely and completely reliant upon you and decisions that you make.

You had your reasons for deciding to start your own home based business. You must always keep your reasons in forefront of your mind. You must always be able to rely upon your own self and your dedication to success of your business.

Your friends and family might be annoyed that they cannot come visit upon their own whim, but when success comes to you and your business, they will better appreciate you for putting your foot down when necessary.

Success is within your reach, if only you can stay focused on your goals. You must decide to reach for your goals, and then, you must have discipline necessary to reach them.

Resource Box: --------------------------------------- Jeff Casmer, The Wealth Guy can help you launch your very own money making website today that's 100% ready to take orders and pull in massive profits for you right now ... guaranteed! Visit: http://www.pluginprofitsite.com/main-311