· Word of Mouth · Business Cards · Press Releases · Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is cheapest kind of advertising on planet --- it does not cost you anything. Ask your customers if they know anyone who could also use your products or services. When they are happy with your offerings and service, they will be willing to tell you whom you can contact, and they will pass word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When you do, hand them out. Do not give more than a couple of cards to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis. Some of these people are also known to be always looking for an extra few bucks. With these people, you can suggest to them that if they write their name on back of one of your business cards and card is presented to you, then you will pay a referral fee to them. You do not have to offer much --- sometimes one dollar is enough. Look at your home business and your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your home business. The business editor at your local newspaper is always on lookout for a good business story to fill business news section of newspaper.

Of course, business editor understands economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings.

The important thing to remember about Press Releases is that it must be constructed in form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, "Your quote here."

A Press Release should pack most important information at beginning of copy, and leave extra details towards end.

You should always provide reporter who gets task a simple and easy way for him/her to contact you directly. Often reporter will want to contact you to get details that will enhance their take on your story.

To learn more about creating Press Releases, you may check out Rusty Cawley's site: http://www.PRrainmaker.com/

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of best rates for radio and television are on overnight and non-primetime venues. These target times are not a total waste as they can easily keep infomercial people in business.

These off-hours are just less populated than primetime hours.

Don't be afraid to check your local radio and television rates for non-primetime hours to see what bargains may exist. With television, primetime is 7pm to 10pm. With radio, primetime is 8am to 5pm. This sure leaves a whole lot of hours available to advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about advertising, but when you have basic knowledge down pat, everything will fall into place and bring more dollars to your bank account.

http://www.home-business.com/dropship.html

Your primary expense in mail-order business is advertising. Classified advertising tends to be a relatively inexpensive form of advertising with thousands of outlets available to small business owner.

WHOLESALE BUSINESS: Buy low --- sell high. You can acquire high quality, top-of-the-line merchandise for a fraction of retail cost. Starting a wholesale business would require a Wholesale Dealers Directory as your source for merchandise, such as one above or one listed here:

http://www.home-business.com/auction.html

AUCTIONS: Auctions can be an excellent source for buying cheap and selling high. Both government auctions and Internet auctions can lead to some excellent profit opportunities. Auctions are an excellent tool for both acquiring and selling merchandise.

MAKE AND SELL YOUR CRAFTS: Crafts are a hot seller at country fairs, swap meets or anyplace where people gather. Make your own crafts and sell them for a tidy profit!

SELLING INFORMATION: Selling information by mail is another good example of an inexpensive home based business start-up. One can gain resale rights to information for usually about $50 USD. Other costs will include printer cartridges, paper and postage. There are plenty of free classifieds sites on Internet, in which to successfully advertise your information.

WRITE INFORMATIONAL BOOKLETS: Write and publish your own informational booklets; sell them at a high price! All you need is a little know-how, a printer, paper and stamps. This is a GREAT home business idea! You can also sell resale rights to others, for extra profits. In this age of Internet, you may also take advantage of fact that selling information is one of most profitable endeavors one can pursue online.

OFFICE SERVICES: Offer office services for hire in your local paper. You'll be surprised at amount of regular office business that can be gleaned from one little classified ad. Word processing, typing, accounting, data entry, proofreading, transcription, promotional letters and newsletters. All these tasks can be accomplished right from your own home office.

AVON REPRESENTATIVE: Yes, Avon's been around for eternity, hasn't it? Then it's not such a bad prospect as a home based business, is it? I once knew a woman who did so much business as an Avon rep. that she had people calling her and knocking at her door wanting to order products at all hours of day and night! Once you are an established Avon representative, you, too, will turn a good profit.

CONCLUSION: On your search for ideal home based business, try not to get caught up in any scams that will run off with your money. There are thousands of scam artists out there just waiting for next sucker to come along. Remember, if it sounds too good to be true, then it probably is. Just use your good judgement and invest wisely in proven methods of earning extra income.