Advertising Your Home Business With Pay Per Click Can Be Risky

Written by Kirk Bannerman

Continued from page 1

The incentives for click fraud have increased along withrepparttar money devoted to search engine advertising. Advertising on search engines has turned into a fast-spreading craze as more and more marketers have realized substantially higher returns on search engine ads than on more traditional marketing campaigns conducted through print media.

Most pay per click advertisers set a spending limit and oncerepparttar 145982 spending limit is reached,repparttar 145983 ads cease to appear inrepparttar 145984 search results. Click fraud is a very unethical competitive tactic where someone repeatedly clicks on a competitor's ad untilrepparttar 145985 spending limit is reached andrepparttar 145986 ad then disappears fromrepparttar 145987 search results. It seems that it's only a matter of time before some advertisers become so exasperated with click fraud that they file a class-action lawsuit against a major search engine.

The success of search engine advertising has substantially raised prices that advertisers pay for top spots. Unfortunately, these higher prices have turned click fraud into a dark little industry of its own. Some crooks have hired cheap overseas contractors to just sit in front of computers and constantly click on targeted ads and others are developing sophisticated software to help automate and conceal click fraud.

If you use pay per click advertising it would be wise to carefully monitor your traffic to determine if you arerepparttar 145988 victim of click fraud. In any event, it's probably safe to say that pay per click advertisers are going to have to accept a certain level of click fraud as just a cost of doing business.

Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at Proven Work At Home Business

Digital Resell Rights Are Meant for Lazy People?

Written by John Teh

Continued from page 1

Letrepparttar rest do allrepparttar 145924 hard work, and you'll just walk in and closerepparttar 145925 "extra" sales. Most ofrepparttar 145926 products out there usually come as a "potential" money making item, or short say, essential information delivered theoretically or a must-install-first-before-usage-item. 99% ofrepparttar 145927 time, customers will still have to implement and have practical approaches to seerepparttar 145928 end results. This is where you come in.

Inrepparttar 145929 author's / owner's point of view, resell rights are usually being given away to increaserepparttar 145930 attracting factor of closingrepparttar 145931 sales. Most buyers can't resistrepparttar 145932 fact that they can actually resellrepparttar 145933 item again and keep every single profit from it. Some just making it so to make their product viral and have their product and name spread around faster. High changes that products with resell rights, might come with redistribution / giveaway rights, meaning you can give it away as a free item, or even as a bonus for your other products.

In conclusion, resell right packages are practicallyrepparttar 145934 most sought after products in today's online business. Low capital, huge income potential, and still reusable in other marketing aspects even ifrepparttar 145935 product reachedrepparttar 145936 maximum market saturation level.

Good luck in your reselling campaigns!

For more information on Resell Rights, drop by at

About the Author

John Teh is the owner of a Free Internet Marketing & Niche Product Ebooks site, with Resell & Redistribution Rights.

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