Advertising Your Home Business On A Budget

Written by Stone Evans


Continued from page 1

∑ Word of Mouth ∑ Business Cards ∑ Press Releases ∑ Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course isrepparttar cheapest kind of advertising onrepparttar 144298 planet --- it does not cost you anything. Ask your customers if they know anyone who could also use your products or services. When they are happy with your offerings and service, they will be willing to tell you whom you can contact, and they will passrepparttar 144299 word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When you do, hand them out. Do not give more than a couple of cards to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis. Some of these people are also known to be always looking for an extra few bucks. With these people, you can suggest to them that if they write their name onrepparttar 144300 back of one of your business cards andrepparttar 144301 card is presented to you, then you will pay a referral fee to them. You do not have to offer much --- sometimes one dollar is enough. Look at your home business and your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your home business. The business editor at your local newspaper is always onrepparttar 144302 lookout for a good business story to fillrepparttar 144303 business news section ofrepparttar 144304 newspaper.

Of course,repparttar 144305 business editor understandsrepparttar 144306 economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings.

The important thing to remember about Press Releases is that it must be constructed inrepparttar 144307 form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, "Your quote here."

A Press Release should packrepparttar 144308 most important information atrepparttar 144309 beginning ofrepparttar 144310 copy, and leave extra details towardsrepparttar 144311 end.

You should always providerepparttar 144312 reporter who getsrepparttar 144313 task a simple and easy way for him/her to contact you directly. Oftenrepparttar 144314 reporter will want to contact you to get details that will enhance their take on your story.

To learn more about creating Press Releases, you may check out Rusty Cawley's site: http://www.PRrainmaker.com/

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some ofrepparttar 144315 best rates for radio and television are onrepparttar 144316 overnight and non-primetime venues. These target times are not a total waste as they can easily keeprepparttar 144317 infomercial people in business.

These off-hours are just less populated thanrepparttar 144318 primetime hours.

Don't be afraid to check your local radio and television rates for non-primetime hours to see what bargains may exist. With television, primetime is 7pm to 10pm. With radio, primetime is 8am to 5pm. This sure leaves a whole lot of hours available to advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about advertising, but when you haverepparttar 144319 basic knowledge down pat, everything will fall into place and bring more dollars to your bank account.

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Internet Marketing and Your Home Based Business

Written by Timothy Spaulding


Continued from page 1

In addition, while you are making your URL well known, make sure your web page is professional and accommodating to consumers. Make sure thatrepparttar checkout process is easy and convenient as well as secure. Using payment systems like Paypal might be a good idea for you as well because it allows a variety of payment methods in many different currencies.

Advertising online also does not have to be expensive. You can submit newsletters to online ezines andrepparttar 144297 like with a resource box with your information, trade links with other relevant web pages, and other ideas similar to this. Certainly, you can do banners and other advertising, but if you donít have much of a budget try all ofrepparttar 144298 free options before you start paying money you do not have. As you grow, your advertising budget can grow as well.

As long as you are creative and proactive in finding inexpensive and/or free advertising your business will grow, your revenues will grow and you will not be spending much at all on advertising. Remember,repparttar 144299 more people that are aware of your web page increases traffic, referrals and ultimately purchases. Make sure your URL is visible to as many people as possible in as many places as possible.

Timothy Spaulding is the owner of the Work At Home Business Resource Center which provides valuable tools, articles, business opportunities and products for the home based entrepreneur. You can visit his site at: http://www.workathome-awesomeopportunities.com


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