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∑ Word of Mouth ∑ Business Cards ∑ Press Releases ∑ Non-Primetime Ads on Radio and Television
Here is more information about each type of low-cost advertising:
WORD OF MOUTH
This of course is cheapest kind of advertising on planet --- it does not cost you anything. Ask your customers if they know anyone who could also use your products or services. When they are happy with your offerings and service, they will be willing to tell you whom you can contact, and they will pass word for you.
You can usually pick up 500 business cards for about $20. When you do, hand them out. Do not give more than a couple of cards to each person. If they need more cards from you, they will ask.
Some people are known to network with others on a regular basis. Some of these people are also known to be always looking for an extra few bucks. With these people, you can suggest to them that if they write their name on back of one of your business cards and card is presented to you, then you will pay a referral fee to them. You do not have to offer much --- sometimes one dollar is enough. Look at your home business and your offerings and decide how much would be a good referral fee.
Press Releases are a good source for generating news about your home business. The business editor at your local newspaper is always on lookout for a good business story to fill business news section of newspaper.
Of course, business editor understands economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings.
The important thing to remember about Press Releases is that it must be constructed in form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, "Your quote here."
A Press Release should pack most important information at beginning of copy, and leave extra details towards end.
You should always provide reporter who gets task a simple and easy way for him/her to contact you directly. Often reporter will want to contact you to get details that will enhance their take on your story.
To learn more about creating Press Releases, you may check out Rusty Cawley's site: http://www.PRrainmaker.com/
NON-PRIMETIME ADS ON RADIO AND TELEVISION
Believe it or not, some of best rates for radio and television are on overnight and non-primetime venues. These target times are not a total waste as they can easily keep infomercial people in business.
These off-hours are just less populated than primetime hours.
Don't be afraid to check your local radio and television rates for non-primetime hours to see what bargains may exist. With television, primetime is 7pm to 10pm. With radio, primetime is 8am to 5pm. This sure leaves a whole lot of hours available to advertise your home business at discount rates!
When it comes down to it, there is a lot to understand about advertising, but when you have basic knowledge down pat, everything will fall into place and bring more dollars to your bank account.
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