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This leads to desensitization and a revolt of user. Users resent intrusion, are incensed by coercive tactics of advertisers, nerve wrecked by protracted download times, and unnerved by content of many of ads. This is not an environment conducive to clinching deals or converting to sales.
There is also issue of credibility. The bulk of online advertising emanates from dot.coms. Even prior to recent stock exchange meltdown, these were not considered paragons of rectitude and truth in advertising. People learned to distrust most of what they read in Internet ads. Scorched by scams, false promises, faulty products, shoddy or non-existent customer care, broken links, or all of above - users learned to ignore Web advertising and relegate it to their mental dust bins.
More about credibility on Web here:
The In-Credible Web
Will medium ever recover? Probably not. As Internet is taken over by brick-and-mortar corporations and governments, online fare will come to resemble offline sort. Online ads will be no more than interactive renditions of their offline facsimiles. The revenue model will switch from advertising to subscriptions and "author-pays". The days of free content financed by advertising are over.
This does not mean that days of free content are over as well. It only means that new, improved, realistic, and clutter-free revenue models will have to be found. There are some interesting developments in scholarly online publishing as well as in fields of online reference and self-publishing. But these are early days and medium is dynamic. Ad-driven content was a failure. The next model may be a roaring success - or yet another dismal defeat.
Additional articles about Digital Content on Web:
Sam Vaknin's eBookWeb.org articles:
Sam Vaknin's "InternetContent" Author Archive:
Essays dedicated to new media, doing business on web, digital content, its creation and distribution, e-publishing, e-books, digital reference, DRM technology, and other related issues.
Digital Content on Web Study Modules -
Additional articles about Digital Content on the Web: http://samvak.tripod.com/busiweb.html http://www.trendsiters.com Sam Vaknin's eBookWeb.org articles: http://ebookweb.org.master.com/texis/master/search/?q=Vaknin Sam Vaknin's "InternetContent" Author Archive: http://www.internetcontent.net/AuthorProfile.asp?AuthorID=14