Advertising Costs Getting Too High? Start Your Own Ad Co-op!

Written by Diane Hughes

Continued from page 1

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall intorepparttar categories you've outlined.

--->> Makingrepparttar 101064 Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point outrepparttar 101065 benefits such as:

* a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction ofrepparttar 101066 cost

Also, be sure to ask aboutrepparttar 101067 advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

--->> Finalizingrepparttar 101068 Deal

You'll need to work out payment arrangements with your partners prior to placingrepparttar 101069 ad(s). The best way I have found to handlerepparttar 101070 finances is for each party to pay me for their portion ofrepparttar 101071 cost with a credit card. I then placerepparttar 101072 ad order with MY credit card. This way, you are assured of receivingrepparttar 101073 dollar amount due to you; and your partners haverepparttar 101074 assurance that - should you default on your end ofrepparttar 101075 deal - they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience,repparttar 101076 impact is doubled whilerepparttar 101077 cost is reduced by at least half. That'srepparttar 101078 best advertising bargain around today!

Diane Hughes is an accomplished internet entrepreneur and editor of the popular ProBizTips Newsletter. You can learn more about Diane and her success in helping many start a home business and make money from home by clicking below:

The New Power Of Advertising

Written by Jay Conrad Levinson

Continued from page 1

As all guerrillas know,repparttar name ofrepparttar 101063 game in marketing is creating relationships. Itís tough to accomplish this with an ad. Itís pretty easy with a website, which initiates dialogue by inviting it, by making it as easy as clicking a mouse.

Advertising has always been a method designed to change human behavior by getting people to purchase your product or service. The internet has changed that. Now, advertising merely has to deflect human behavior, to divert curiosity from an ad or commercial to a website.

There is little question thatrepparttar 101064 online fire burns brightly. There is no question that advertising fuelsrepparttar 101065 online flame.

Duringrepparttar 101066 telecast of Super Bowl played in l999, I was fairly amazed to see four commercials for dotcom companies. Today, I am even more amazed when I watch a sporting event telecast that does not have a whole gaggle of dotcom commercials.

The big andrepparttar 101067 small players online are learning from hard experience that they are invisible when they are online. Sure, their site might come up from a search engine or a link from a cooperating company, butrepparttar 101068 majority of people get their information offline -- and thatís where guerrillas marketing their sites. Offline and regularly.

Itís true that standard media advertising is interruption marketing, interrupting people in their perusing ofrepparttar 101069 newspaper or magazine, in their viewing of a TV show or listening torepparttar 101070 radio. Interruption marketing is crucial, however, asrepparttar 101071 first step in gaining permission from people to receive your marketing materials. And it is equally crucial in luring them to your website.

The top five products that internet users actually prefer to buy online differ from men to women. The top five to men are computer software, computer hardware, pornography, books and music. The top five to women are computer software, greeting cards, music, books and computer hardware. As Adweek magazine says, women are from Hallmark; men are from Bobís Digital House of Porn.

Many so-called experts believe thatrepparttar 101072 growth ofrepparttar 101073 internet signalsrepparttar 101074 demise of advertising. This particular expert believes justrepparttar 101075 opposite. Advertising now can loom as important as ever, as necessary as ever, and more mandatory for a proper marketing mix than at any time in history.

The largerrepparttar 101076 internet grows,repparttar 101077 more importantrepparttar 101078 role of advertising andrepparttar 101079 greater its power. Advertisers must no longer have to move a person from total apathy to purchase readiness with their advertising. Now, all they have to do is move a person from total apathy to mild curiosity. From that point, moving that person to purchase readiness isrepparttar 101080 job ofrepparttar 101081 website. ==========================

Jay Conrad Levinson is probablyrepparttar 101082 most respected marketer inrepparttar 101083 world. He isrepparttar 101084 inventor of "Guerrilla Marketing" and is responsible for some ofrepparttar 101085 most outrageous marketing campaigns in history -- includingrepparttar 101086 "Marlboro Man" --repparttar 101087 most successful ad campaign in history. In his latest book, "Put Your Internet Marketing on Steroids" Jay reveals how you can use marketing steroids legally to make your business insanely profitable. k_mos.cgi?mosyg1

E-mail viral marketing - with FastTree Email to 50. You might reach 500. Unlimited use and tracking, $20/mo.

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