As an added BONUS you can do exactly same type of thing with e-mail responses. Rather than having 10 different response addresses.

You place an ad with an e-mail link or have an e-mail link rather than a URL attached to a banner or any other response link. As in URL example you vary link according to where it will be seen.

EXAMPLE: Ad running in 4 E-Zines

1st one has e-mail link <A href="mailto:info@Widgets.com?subject=Widgets1" rel="nofollow">here: 2nd one has e-mail link <A href="mailto:info@Widgets.com?subject=Widgets2" rel="nofollow">here: 3rd one has e-mail link <A href="mailto:info@Widgets.com?subject=Widgets3" rel="nofollow">here: 4th one has e-mail link <A href="mailto:info@Widgets.com?subject=Widgets4" rel="nofollow">here:

As you can see reply you receive has a different text in subject field. Allowing you to track were your responses are originating from.

Those methods are all well and good, but if your truly interested in tracking your marketing results there is, in my opinion really only one tool you need.

Anyone that is trying to bring traffic to their site is using some form of advertising or other. That is, you use a sig file, newsletter, e-zines, reciprocal links, banner ads, classifieds, e-books, giveaways, or some other method for getting your message to potential customers. With ROIbot, you can set up campaigns for every new traffic building idea you come up with and track effectiveness of each. Then, you do more of what works and less of what doesn't. It's a simple concept, place your energy in direction that it's doing you most good. Get started right now Free. You'll be up and running in minutes.

No matter what way you choose to track your promotional efforts it's important that do track them. You can waste countless hours and dollars on a strategy that is actually producing no results. You may well find that less costly method works as well if not better than one that cost you an arm and a leg.

Again, it matters not which method you choose, it only matters that you choose one and use it faithfully. You'll be surprised how much information your begin to have at your disposal.

"Your Success Is Our Success"

jbp

Your probably starting to get picture now, impressions, and CPM do not necessarily translate into click-throughs, sales or income.

Let's look at thing from a different angle then. How about instead of impressions advertising people sell you click- throughs? That makes sense to me. Now though we are faced with another acronym CR, or conversion rate (Told ya we'd get to it.) Actually this comes into play even with scenario on impressions described above, but in this example we have a two step process ( CTR, CR, )to arrive at sale rather than a 3 step process ( impression, CTR, CR )

As more is learned through trial and error as well as better tracking tools we are finding that merely getting visitors to a site no longer has same value as when Web site traffic was generally accepted as a measure of success. The trend towards profitability, along with above mentioned, better tracking tools, has resulted in much less attention being paid to click-through rates and more attention being paid to CR's (conversion rates).

The CTR then can be seen as a measure of "immediate response" to an ad, but not overall response to an ad. The exception involves ads that display identifiable information ( sometimes referred to as "branded" ) about destination site, and can be arrived at without clicking on ad and not recording a "click-through" in these cases click rate will vary from overall rate.

Contrary to what you might think a high click-through rate does not necessarily assure you a good CR ( conversion rate,) and two rates may even have an inverse relationship. An ad geared towards curiosity clicks such as those that actually trick viewer into clicking on them will result in a great deal fewer sales, than an advertisement geared to receive qualified clicks.

Let's sum all that up. Impressions vs. Click Throughs -

An impression is counted each time banner is called from server. Some browsers may cache data causing impressions to be an inaccurate measurement.

Impressions are sold in groups of 1000 which is called CPM or Cost Per Thousand ( I'll go out on a limb here and say that M is for Roman numeral that indicates 1000 .) 1000 impressions, based on industry average will bring you something between 20 and 50 site visitors, MAYBE!

Impressions do not mean you'll have visitors to your site. A Click- Through is act of someone somewhere actually clicking on a graphic image or text link and arriving at your web site.

Purchasing advertising by Click-throughs means that you only pay for people that actually visit your website. This means you don't need to purchase thousands of impressions to get 10 visitors. You purchase as many click-throughs as you want visitors. This is a much more exact science, but is in direct relation to your ability to create a high CR, conversion ratio.

How do you do that? Easy, just have a product that is in high demand, present it to groups that are interested, at a price that is lower than anyone else yet allows you to make a profit. Place your ad on a tracking system like this one, notice above average CR.

Now just book that flight to BAHAMAS!!

"Your Success Is Our Success"

jbp