Advertise in a Proven Medium

Written by John Calder


Continued from page 1

Paid advertising onrepparttar other hand is often very different. Paid advertising models that have been around for a while make generally produce profits for their customers.

THE LESSON ABOUT PAID ADVERTISING

If you learn nothing else from this article, let me share with you a very important lesson about paid advertising.

People will not continue to buy advertising in one medium unless that medium continues to producerepparttar 100758 sales and profitsrepparttar 100759 advertiser seeks and needs.

By investing some time and research in different advertising mediums, you will begin to notice that certain types of advertisers return torepparttar 100760 medium again and again.

News Flash: Advertisers return to an advertising medium over and again becauserepparttar 100761 medium works...repparttar 100762 medium continues to generate enough sales to payrepparttar 100763 advertising costs and then some.

WHAT ADVERTISING METHODS ARE PROVEN

The effectiveness of one advertising medium over another is entirely dependent upon what type of product or service is being sold.

If you were to take a moment to "think outside ofrepparttar 100764 Internet box," you would soon realize thatrepparttar 100765 advertising medium withrepparttar 100766 highest long-term performance and proof of concept is any medium that existed inrepparttar 100767 pre-Internet world, a.k.a. offline advertising.

Magazine and newspaper classifieds have been used by mail-order businesses sincerepparttar 100768 beginning of print advertising. These mediums have proven themselves very successful throughout their long history. When you realize that an Internet business is a lot like a normal offline mail-order business, you will understand what I am trying to tell you.

While there are a few online advertising mediums that have been proven overrepparttar 100769 long haul, they are few and far between. There is simply too much misinformation onrepparttar 100770 web about what advertising medium's work, to know just where you should spend your online advertising dollar.

My experience has shown thatrepparttar 100771 best place online to place your advertising dollars is in search engine placement, pay-per-click search engines, some ezine advertising, and creating articles forrepparttar 100772 free-reprint marketplace.

While some companies have seen success with pop-up ads and banner advertising, neither is suitable for my purposes. And unless you are dealing with tangible, inexpensive products, they are probably not suitable to your purposes either.

IN CONCLUSION

You must take time to study what works and what does not. Too many people who own an online business are stuck inrepparttar 100773 mindset that they must advertise inrepparttar 100774 online environment only. The truth is that you should consider all forms of advertising --- both online and offline advertising. And most importantly, you should forget free advertising and focus your time and effort on paid advertising that works.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)


Alucard Seeker of Serenity

Written by Meredith L. Brockett


Continued from page 1
536-1883 and more ofrepparttar same. On his right sat a young, buxom blond who kept coyly smiling at him and tossing her long blond hair back over her shoulders every chance she got. A foul smelling old man sat torepparttar 100757 left. The smell that flowed from him is of decay and death. The urge to leap up and take them all was almost unbearable. But, what choice did he have but to sit here and hope he had finally found an answer to his dilemma. For what seemed an eternity, he had been roamingrepparttar 100758 earth plucking up humans like grapes from an arbor, as many as he wished. Like grapes some were used for food and others were crushed and broken then nonchalantly tossed aside. Treading through and overrepparttar 100759 plants of humanity, devouring many but most were just destroyed for his pleasure. Literally gorging himself, night after night on human blood. Many nights his clothes and body would be saturated with human blood, dried and imbedded into his pores. The thrill had left him long ago for this blood sport, but he thought he had no way out, so he continued. A week ago he had found an old weathered, blue book which seemed to have a course of action that might indeed relieve him from his solitary existence.

This book for sale is located at http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&rd=1&item=6921821109&ssPageName=STRK:MESE:IT ebay item #6921821109

The author is an avid believer in all that is misunderstood and therefore feared. A single woman living in the West writing every day and loving life.


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