The options for this include picking specific cities, metropolitan areas, or even a distance radius from a specific point. For example, maybe realtor only wants to generate leads from within 30 miles of their home.

Does this work?

Yes, it works very well. There are very few types of advertising online or offline where you have such detailed control over who you are advertising to. Basically it’s pretty hard to beat advertising to people who are searching for what you sell and happen to live close to your business. And, since this is pay per click advertising, you are only charged when searchers click through to your web site.

Local Advertising Tips

Promote Your Location - You’ll definitely see better conversion rates for your local advertising if you include your physical address on your web site. We recommend including this in footer of every page of your site to reinforce that you’re local to prospects.

Track Performance - When you use local advertising you will still have to compete against businesses willing to advertise nationally on same search phrases. This means search terms can get expensive but your conversion rates should support this. However, as with any form of advertising, it’s important to track what’s working.

Internet- Used correctly this is best of them all! I know most people have not seen true value of it other than being cool. “We have a webpage!” Let me show you 3 key points to improve you reach through your website.

1.First make all your other media resources point to your website… That radio ad should say more than call……It should also include your website URL same with your print and Television advertising. Drive them to web where they have access to your products and services 24 hours a day.

2.Make all your invoices and store signage carry your website URL.

3.The web can bring you business. Just keep in mind that content is king! All information above won’t do a thing for you, if you don’t keep that site updated. No one wants to see specials from 6 months ago!

One last thing, don’t forget to get customer’s email address and get it into your direct mailing database. Then you can look at their past purchases and target market their interests.