Advertise For Less: Insert Media

Written by Andre Plessis

Continued from page 1

Sampling: This method of insertion offers a variety of “goody bags” distributed free to specific markets, i.e. college students, new mothers, buyers at retail and other special interest groups. Inserts accompany product samples and coupons. Some vendors are trying to qualifyrepparttar recipients by requiring them to spend a certain amount, or purchase multiple products, or fill out a direct response vehicle before receivingrepparttar 143266 sampling bags or boxes. Packages are sometimes given out “free” in high traffic situations. Frequently, geographic targeting is also available. Pricing ranges from $35/M-$50/M.

Card Deck Mailings: This vehicle usually consists of 20 or more 3-1/2 x 5-1/2” business reply cards delivered in poly packs. Rate card prices average from $35/M to $45/M and include printing; still mostly business-to-business, a growing number of consumer card decks have come ontorepparttar 143267 market. Approximately 500 decks are available in circulations of 50M-1MM each. Most decks will accept pre-printed inserts at a higher cost per thousand. Many are also mailing inrepparttar 143268 larger 5-1/2 x 7-1/2” format that is more pre-print friendly.

Catalog Bind-Ins/Blow-Ins: This distribution has been used in big numbers for years byrepparttar 143269 horticultural set (i.e. a magazine subscription offer or a lead generator for a lawn tool product is bound into a catalog). Many gift and apparel catalogs are now beginning to offer blow-in space as well as bind-ins to further serverepparttar 143270 direct response advertiser. Blow-ins can run as little as halfrepparttar 143271 price of package inserts torepparttar 143272 same customers. They generally represent larger volumes and more predictable mail dates.

Other Alternatives: Newspaper FSI’s have become more direct mail/direct response friendly as they are challenged with selling more pages while coupon distribution decreases. A great testing vehicle, they represent at least 100MM circulation weekly and can frequently be bought as remnant for under $4/M for a half page. Solo and blow-in opportunities are also available here.

Shared Advertising such as Inserts have been included in supermarket take-one racks, have ridden along with Pennysavers, order acknowledgements, retail circulars andrepparttar 143273 list goes on. As direct marketers look for increasingly creative methods to better their bottom line and find less expensive ways to generate new leads, and qualified inquiries, more will be developed. As direct marketing companies continue to be challenged byrepparttar 143274 cost of finding new customers,repparttar 143275 pool of mail order sources will continue to shrink. Options like riding along with newspapers and/or retailer circulars delivered in mail boxes and selectable by county size and type of households could spawn a brand new generation of customers.

Advertise For Less, Get More. For allrepparttar 143276 success stories,repparttar 143277 package insert field is just likerepparttar 143278 other forms of direct marketing response. It is a numbers game. If you watchrepparttar 143279 cost of printing andrepparttar 143280 cost of distribution, your response should be sufficient to provide you with a satisfactory cost per inquiry or cost per order. But for steady production of orders at reasonable and competitive costs, shared direct mail is hard to beat. And for ease of entry, low visibility, low cost, what could be better? The cost of heavy postage and four-color envelopes aren’t here. Inserts are inexpensive and for most products, there is an extensive universe. Many magazines, catalogs and continuity clubs distribute millions of inserts annually. They are makingrepparttar 143281 investment in inserts. Isn’t it time to consider this medium.

You Can Target The Following Audiences

• Consumers • Homeowners • Businesses • New Businesses • New Movers

Why Pay More When You Can Pay Less? Be Smart, Advertise For Less!

Andre Plessis

Author & Marketing Consultant Savings4Merchants Big Marketing Ideas Without The Big Spending! Copyright 2005©



Written by Annette Thomas

Continued from page 1
Take a quick look around at what each company offers to determine possible suitability. If their web site doesn't function correctly, it's wise to look elsewhere. Ensure you review their company profile to get a "vibe" about their practices and ethics. Ifrepparttar company profile only details how good they think they are, run like hell. The rest of your initial enquiries can be handled via email. Letrepparttar 143227 hosting services know that you are approaching a number of companies. You can make this clear by putting allrepparttar 143228 company email addresses inrepparttar 143229 CC field. This strategy will quickly identifyrepparttar 143230 companies who genuinely want your business and also allow you to easily run through an initial cull, saving you valuable hours in research. Not all web hosts are created equal The criteria forrepparttar 143231 first cull is simple - if they don't respond to your enquiry within 24 hours, delete them from your "possibles" list. This also applies if they only send you links to promo material without any personalized message. To really test them out, send your email late on a Saturday night - whereverrepparttar 143232 hosting company is inrepparttar 143233 world, it will berepparttar 143234 weekend. The idea behindrepparttar 143235 24 hour strategy is this - if a company can't respond to pre-sales questions quickly, it may be an indication of what their customer support is like. Also, many web site hosts don't seerepparttar 143236 "big picture". You may be starting out small, but who knows how big you'll become and how many other people you will refer to their service? A forward thinking company recognizes this and communicates appropriately. Don't make it too hard onrepparttar 143237 hosting companies in your email to start off with, you can ask more detailed questions as you reducerepparttar 143238 list of possibilities. . Hosting Service Recommendation: ThinkHost uses a excellent email support service that makes telephone support look positively antiquated. Test it out for yourself and ask them some pre-sales questions! Visit ThinkHost today!

Annette Thomas is a business and marketing professional.

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