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Search Builder
In other search engines, if you would like to customize your search you have to use advance search options from a separate page. MSN search has made it a lot easier for average users by adding ability of customization right on search box.
Once you click on Search Builder from link right underneath of search box a drop down menu will open. Initially, menu might look a little confusing; with little patience you will be able to use available great features easily.
The tool “search terms” allows you to add Boolean search options. Site/ Domain tool is used for limiting a search to specific site or domain, or excluding them from your query. “Links to” tool helps you make your query within sites linked to a specific site. Country/ region and language options are required to make geography or language specific searches.
The best option from this group of features is “Result Ranking”. This option allows you to refine searches and give you a better control over search result by using a set of three bars. By sliding bars up and down you choose whether you want to see more of exact match or approximate match, more popular or less popular, static or dynamic pages as search results. You can generate an impressive range of results for a single query thanks to this option. This could be very useful for some types of searches. For example: if you are looking for news based pages, you might prefer to choose more dynamic pages rather than static ones.
Preference setting
Most notable options on setting page are “Safe Search” – ability to filter out sexually explicit images and texts, and ability to fix number of results displayed from one particular site.
Relevancy
Many reviewers claim that if you compare search results with Google, MSN search engine “falls short” in relevancy. However, my results showed otherwise.
I ran a search on phrase “trade leads”. The results from both search engines were very relevant. The only difference in MSN I noticed is our http://trade-leads.rusbiz.com managed to turn up on first page. But, a search on word “e-catalog” was brought better – more relevant – results on MSN then Google. This time too I was happy to see http://e-catalog.rusbiz.com on first page of MSN search results.
Conclusion
If you consider all new features of MSN that Google does not have yet, its ability to cover natural language queries, quality level and relevance of results, ability to refine searches, there is no doubt that MSN search engine is as good as Google.
Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade[at]rusbiz.com