Negatives:

Can leave businessman feeling isolated:

This is very common. Because world wide web is faceless (In most cases), it can appear cold and inhuman. This can leave you feeling isolated and very inward. Not a nice feeling at all. Everyone likes to socialize and meet people, but in this case, its quite difficult to, in business anyway.

Hard to tell if people are lying:

There is so much information on world wide web now, it's sometimes hard to tell difference between crap and quality. A lot of crap is targeted at newbies. Here's an example "Make money fast by doing NOTHING", sound familiar? I bet you've had a ton of emails saying something similar.

Information Overload:

Once again we get to part of there being a lot of information on world wide web. There can be too much good information too. There can be a lot of competition for an industry, this can leave you more confused than if there were presented with loads of crap. You might not be able to tell who to chose. If you are a veteran of net, you wont have much to worry about, however if you're a newbie then this is a problem.

The above are positive and negatives. Overall, I would definitely say that if you can do business online, then definitely do it.

6. Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand offer. It would be better if testimonial implicitly answered an 'objection'.

7. You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they'll trust them over you. It's power of 'celebrity' and 'law of association' at work.

8. Use a strong guarantee on your banner ad. You could include guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.

9. Inform people about major benefits of your product, website or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc. Remember, you don't buy a drill. You buy hole that drill can produce.

10. Tell people to click on your banner ad. Newbies to internet may not even know they can click on banners. Just having phrase "click here" on your banner will increase your clickthroughs. People need to be told WHAT to do. As you're reading this, you might think that this conflicts with tip #5, but both have been known to produce results. What you need to do, is to use a scientific approach and 'test' both approaches to see which one produces highest click throughs in your campaign.

Apply these Psychological Triggers to your banner ad campaign today and get a hold of that extra edge over your competitors.