For first timers, look and content of our pages may evolve based on customer needs and comments. So… always, be sure to include search options in case visitors don’t find what they are looking for as well as readily obtainable contact information. Most importantly, make sure someone is available to answer questions. Never keep a potential first-time customer waiting for information.

In many cases, search option will keep visitor on your site, giving you one more chance to convert visitor into a customer.

Creating emphasis

Having in mind that users scan pages, determining what to emphasize and creating emphasis on your pages is very important. Eye catching details will help you to lead visitor to pages on your site that you want to be exposed, and it will increase your chances to convert visitor into a customer.

Graphics

Graphics should emphasize benefits of your products or service. Don’t use graphics unrelated to your product or service. Placing graphic on site just because you like graphic, and you think that your site looks better with it is simply wrong. Use that space to explain to your visitors why they should buy from you and not from someone else.

Graphics should emphasize quality of your product or service. If you can’t find or create such a graphic, use text. It’s that simple.

Speed

Faster is better. There are still millions of people still using dial up for their connection. So try to make download time for your site as short as possible. Remember, time is money and longer it takes to download your website, faster potential customers will go elsewhere for their business.

An excellent resource is Hotscripts - you can find a huge number of complete server side scripts there, many of them free. Another great resource is this Random Text Generator, which is a powerful PHP script to generate random content on your website. Show a new quote every day!

In end, choice to go all-out is up to you, but with help of a few handy scripts and some rudimentary server-side know-how, you can turn a static page into an impressive multi-faceted datacenter overnight!