People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.

A major concern for entrepreneurs was danger of a competitors ads showing up on their site; thanks to adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters option of filtering out unwanted ads. They can submit URL of competing site in their account, and any ads from website will be blocked.

Google recently came out with a new feature: small targeted keywords based on site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters chance of displaying more advertising in less space.

Adsense also adds creditability to your website; more focused content, better ads will be and this encourages people to built high quality websites. These make net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for information; instead advertisers do, making website’s existence possible in first place.

It is no surprise Google adsense is most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if system were based on number of people viewing ads, instead of clicking on them.

All in all Google adsense has developed itself into a powerful tool, used by large corporations and kid next door. They have truly revolutionized how web thinks about advertising and made process more profitable for site owners, while less costly for advertisers.

This is our Second Principle of clean HTML code: Use nested tags when possible. Be aware that WYSIWYG editors will frequently update formatting by adding layer after layer of nested code. So while you are cleaning up code look for redundant nested code placed there by your WYSIWYG editing program.

A big problem with using HTML tags is that we need to repeat tag coding whenever we change formatting. The advent of CSS allows us a great advantage in clean coding by allowing us to layout formatting once in a document, then simply refer to it over and over again.

If we had six paragraphs in a page that switch between two different types of formatting, such as headings in Blue, Bold, Ariel, size 4 and paragraph text in Black, Times, size 2, using tags we would need to list that complete formatting each time we make a change.

(font face=”Ariel” color=”blue” size=”4”)(b)Our heading(/b)(/font) (font face=”Times color=”black” size=”2”)Our paragraph(/font) (font face=”Ariel” color=”blue” size=”4”)(b)Our next heading(/b)(/font) (font face=”Times color=”black” size=”2”)Our next paragraph(/font)

We would then repeat this for each heading and paragraph, lots of html code.

With CSS we could create CSS Styles for each formatting type, list Styles once in Header of page, and then simply refer to Style each time we make a change.

(head) (style type="text/css") (!-- .style1 { font-family: Arial, Helvetica, sans-serif; font-weight: bold; font-size: 24px; } .style2 { font-family: "Times New Roman", Times, serif; font-size: 12px; } --) (/style) (/head) (body) (p class="style1")Heading(/p) (p class="style2")Paragraph Text(/p) (/body)

Notice that Styles are created in Head section of page and then simply referenced in Body section. As we add more formatting we would simply continue to refer to previously created Styles.

This is our Third Principle of Clean HTML Code: Use CSS styles when ever possible. CSS has several other benefits, such as being able to place CSS styles in an external file, thereby reducing page size even more, and ability to quickly update formatting site-wide by simply updating external CSS Style file.

So with some simple cleaning of your HTML code you can easily reduce file size and make a fast loading, lean and mean web page.