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People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.
A major concern for entrepreneurs was
danger of a competitors ads showing up on their site; thanks to
adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters
option of filtering out unwanted ads. They can submit
URL of
competing site in their account, and any ads from
website will be blocked.
Google recently came out with a new feature: small targeted keywords based on
site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters
chance of displaying more advertising in less space.
Adsense also adds creditability to your website;
more focused
content,
better
ads will be and this encourages people to built high quality websites. These make
net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for
information; instead
advertisers do, making
website’s existence possible in
first place.
It is no surprise Google adsense is
most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if
system were based on
number of people viewing
ads, instead of clicking on them.
All in all Google adsense has developed itself into a powerful tool, used by large corporations and
kid next door. They have truly revolutionized how
web thinks about advertising and made
process more profitable for site owners, while less costly for advertisers.

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