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It's true that payouts from Google's Adsense program are generally higher than from other PPC engines. That's not always true, of course, but it generally seems to be
case. The smaller PPCs do have some unique advantages of their own, that aren't found with Adsense.
For example, most PPC engines will let you recruit affiliates and pay you an override on their earnings. Granted, it's not much, but with enough affiliates it can add up. Adsense only offers javascript display, while some other PPCs offer javascript and XML feeds, as well as real-time search results from a search box. Most PPCs will also tell you how much a click will pay you, while Adsense is very secretive about total earned, payout percentage, etc.
In short, for sake of diversifying your sources of revenue, take a closer look at other PPCs for some of your sites.
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net RSS feeds are available.
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